Watch the full episode to see how to set goals that actually move your business. 🎙️ #pt #podcast

9 Mar 2026 · 1 min

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1:01

In this podcast segment, Matt Dart advises entrepreneurs to set ambitious, time‑bound business goals that push them out of their comfort zones. He recommends attaching a desirable reward—such as a jet ski, a car upgrade, a luxury hotel stay, or a fancy dinner—to the successful achievement of the goal, and pairing it with an undesirable consequence—like running a half‑marathon, fulfilling all of the kids' weekend requests, or complying with a spouse's demands—if the goal is missed. This reward‑consequence framework is designed to create a strong psychological push, compelling massive action and breaking through business plateaus. Dart notes that while this approach can be energy‑intensive, it need not be used constantly; the key is to leverage the emotional stakes of both incentives and penalties to drive consistent, high‑impact effort toward the target.

Chapters

Set yourself a big goal to, to drive to get yourself out of the comfort zone, but have like a reward and a consequence for achieving that or not achieving that result, because that's going to force you to take massive action. You don't have to do this all the time, but it does take a fair bit of energy to do like this type of goal. So for example, if you, if you're maybe plateauing in your business right now and you might set yourself a goal of, okay, cool, if I sign 10 clients in the next 12 weeks as an example, and you can obviously set your own type of standard here, then I might go buy myself a jet ski that I've always wanted, or I might upgrade my car like I've always wanted, or I might go stay at a fancy hotel, or I might go out for a fancy dinner with my partner or something. And then have the consequence, which something that you don't want to do, whether it's, you know, running a half marathon, or whether it's you need to do whatever the kids say for a weekend. So you have to say yes to everything that the kids want to do, for example. Or maybe you have to say yes to whatever your wife wants to do, for example. Whatever is going to be like a big consequence for you that's going to get you to take action on those, those other things.