Matteo TittarelliB2B positioning, websites, launches & content | Duolingo streak keeper 🇯🇵

2025 Lead Gen: Buyer-Led Market & New Strategies #shorts

22 Aug 2025 · 1 min

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0:55

Short YouTube clip (Matteo Tittarelli) about lead generation in 2025. The speaker argues the market is buyer-led: simple outbound/email outreach alone no longer guarantees pipeline because interested buyers will research a vendor’s website before booking. The speaker also warns of a proliferation of inexpensive lead-gen providers and recommends broader go-to-market engineering beyond ‘identify signal → send email → book’ thinking.

Chapters

So in general I think what we're seeing a lot of right now is I've said it a few times and it always makes me laugh when I say it but like anybody living in their mom's basement with a laptop can go buy smart lead and now they're a lead gen agency and it's I don't mean to like be negative but there is a proliferation of people with an outbound skillset and what I think is important in go to market engineering is for us not to be short sighted in thinking that the path to pipeline is signal identified send email, book meeting and profit. Right there's there's more to it because nowadays in 2025 it's a buyer led market because if I send you an email and you're moderately interested what are you going to do? You're going to come to my website and then you're going to do your research and then you'll make a decision if you book or not.