AI tools let one person handle an entire workflow alone. An SEO specialist can write and publish a blog post in an hour. An SDR manager can build a prospect list, write emails, and launch a campaign in the same time.
You mentioned, you know, this acceleration and how many experiments you can run. What specifically caused that? Is that everybody has access to create now with these tools or the data's stitched together better or what is it?
I think it's a combination of both. I think we get to it when we talk about hiring and the differences, but the way I think about every person in my team can now own their workflows end to end in a way like if I had my paid SEO person, they maybe had to wait for design to come up with a blog post header, and then they have to wait for copy review and so on and so forth. With AI, all of that time gets compressed where they can go from, we can go from idea to keyword research to writing a blog post in an hour and publishing the blog post with the graphic assets and so on and so forth. And I think the same goes for outbound where my SDR manager can go from creating a list to working on a creating a prospect list to working on an email copy to launching the campaign within the hour. And that's just, again, like part of what I think of owning the workflow end to end.
Roll Claude out from one laptop to the whole GTM org | Sam Gong & Zach Vidibor
