Matteo Tittarelli explains how brands need to optimize for AI answers from ChatGPT, Perplexity, and Gemini, not just Google search. Web-crawling bots are now "VIP visitors," and the industry is shifting from SEO to new strategies like AEO to get your brand into the AI responses that guide buyer decisions.
Now he's working on something that again feels like the next frontier, or at least for people like myself, you know, especially in the last few months, which is how your brand shows up inside AI answers and LLMs. So not just Google, not traditional SEO, but the actual responses from ChatGPT, Perplexity, Gemini, and other LLMs, which is what is ultimately giving your buyers, you know, like the actual advice and actual answers when they ask about your category. So we're Talking about GEO, AEO, or, you know, God knows which acronym the industry is all bringing around. We'll probably talk about that also. And yeah, like one of the takes of Kevin that is super sharp that we're going to deep dive into is that bots crawling your site are almost actually your new VIP visitor. So, which means that the playbook for getting found is being rewritten. Almost in real time and optimizing for machines more than humans, maybe.
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