Feed your Google Analytics or Search Console data into Claude or ChatGPT to surface content ideas. The AI formats findings as questions, then check search volume to confirm they're worth writing. You get five to ten actionable topics for the week.
you probably have access to Claude or ChatGPT, throw them in there, ask it to find trends, topics, insights, and then format it for you as questions. And then again, like you need to have some like qualitative, quantitative data in there as well. So it's great knowing like questions, but if you're going after search in particular, you wanna make sure that there is like volume there too. I will say that if you're trying to find an in with a prospect via an email, there's gonna be a different way to go and approach that topic. But, uh, taking your GSC or GA4 data, adding it back into Claude or ChatGPT, asking it to interpret, okay, from what people, what, what, from what's coming up in conversations and what you know about like where the potential volume is, where are my opportunities? That is like what you could do this week to figure out what are the 5 or 10 pieces of content you can go work on.
Roll Claude out from one laptop to the whole GTM org | Sam Gong & Zach Vidibor
