Matteo Tittarelli argues that brand and messaging matter more in the AI era, not less. Companies need to combine product marketing and revenue operations, structuring their CRM systems and aligning product, messaging, and revenue to make AI-powered products resonate.
I think brand and messaging and again, like, just like the product you build are essential, even more so in the AI slop era, you know, you need to give it the right foundations of context, like, you know, what you mentioned about having the PMM hat on, but also having the RevOps hat on, you know, like, even if you need to, like, you need to know how to structure a CRM, you need to know how to, you know, which enrichments to, which fields to enrich, and so on and so forth.
Yeah, and I think like if you look back at the last 10 years of marketing, like marketing was more of an art and people were trying to make it a science. Now then making it a science is basically free. You know, you have way more scientists that are like, don't have, have not gone to art school, like the way I think about it, you know? And so I think brand and messaging and again, like just like the product you build are essential even more so in the AI slop era, you know?
So there's a comeback of, uh, I think so.
I think so.
Yeah.
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