Matteo TittarelliB2B positioning, websites, launches & content | Duolingo streak keeper 🇯🇵

AI & Go-to-Market: What VPs Must STOP Doing NOW! #shorts

20 May 2026 · 0 min

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0:17

In this brief YouTube short, the host asks what a VP of marketing or revenue should immediately stop doing in light of AI-driven changes to go‑to‑market engineering. The guest responds that the answer depends on the VP’s current day‑to‑day activities and how outdated their practices are, implying that legacy tactics need to be reassessed and modernized to align with AI‑enhanced GTM strategies.

I know we're, uh, we're sort of coming to the close of this episode, and I want, but I wanted to ask, if you were advising Ben, if you were advising a VP of marketing or revenue today, what is the one thing that they should stop doing immediately because of, because of go-to-market engineering and how it's changing with AI?
For sure, it depends on what they are doing on the day-to-day and how, how old-fashioned they can be.