Scrunch's AI tool tracks whether brands appear in large-language-model prompts as users shift from Google Search to AI. If a brand's organic search traffic is shrinking while it still spends heavily on paid ads, it's losing visibility where customers actually search.
But this is something I worked with Jordan on actually, which is we wanted to, so at Scrunch, like we, the product we have at Scrunch is we provide AI visibility for brands. So like, what are people prompting and is your brand showing up in those prompts? And so one of the, some of the proxies for like what the signals for like if company would be impacted or have pain points around that would be if they have a really strong organic search footprint that is declining. Like that traffic is going away, or if they have a big ad spend, they're spending a lot on organic keywords, they probably want to make sure that those keywords are— sorry, paid keywords. They want to make sure that those paid keywords are also being represented in LLM platforms because users are migrating to those to get answers.
Roll Claude out from one laptop to the whole GTM org | Sam Gong & Zach Vidibor
