Audience First: Your Strategy for GTM Success #shorts
26 May 2026 · 0 min
0:23
Start your go-to-market strategy with your audience, not your tools or tech stack. Shape everything around what your users actually need, not what you want to build with.
Start your go-to-market strategy with your audience, not your tools or tech stack. Shape everything around what your users actually need, not what you want to build with.
I never start with the tools or with the skills. So the GTM engineering, I don't want to even think about, oh, GTM engineering is something great. So let's see how it can apply to our organization. I always start from my audience or end users and structure it that way. And I'll give you some examples.
Roll Claude out from one laptop to the whole GTM org | Sam Gong & Zach Vidibor
