Matteo Tittarelli introduces Zach Didibor and Octave, a platform he calls the first context engine built for go-to-market teams. Octave centralizes ICPs, value propositions, and competitor data into a structured repository that powers personalized outreach and agentic workflows.
I think there is no better person to kick this off with today than today's guest, because if you spent any time in GTM engineering over the past weeks or months, depending at which speed you go, you probably heard the term of context engineering thrown around. And I believe it's becoming one of the main keywords in 2026. But while most people are still figuring out what it actually means, you know, our guest has been actually building the infra for it. And that's why I'm super hyped to introduce Zach Didibor, the co-founder and CEO of Octive, the first context engine that is specifically built for GTM teams and use cases, which again, you know, it's a headline that super excites me as a PMM and content practitioner, but it might even terrify some more old school folks or just confuse them depending on which side of the GTM you sit, but that's why we wanted Zach on the show. You know, Octave acts as the messaging brain behind every GTM team, and it's actually like putting this context into action. Think of it like a GitHub repo for your ICP, your value props, your competitors, and all structured as context that powers your actual agentic workflows and personalization.
Roll Claude out from one laptop to the whole GTM org | Sam Gong & Zach Vidibor
