Matteo Tittarelli explains why software engineers at Ford and Stripe have different needs. In a crowded developer-tools market, knowing if a developer works in a "brownfield" account where competitors already exist changes your pitch. Customize your outreach to build goodwill instead of using the same message for everyone.
What, what does a software engineer at Ford Motor Company, what do they think about? What do they care about versus a software engineer at Stripe, right? In combination with that, they know they're in a very competitive market with a lot of other tools. And so they, they know a, like when they were setting up this project, key dimension for them was being very thoughtful about like, if we think this is a developer who signed up from a brownfield account, an account where a competitor might be present as well. We want to deliver a very different version of our message, right? Is it, is it a meeting? Are we just trying to build goodwill and high-quality impressions, right?
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