Matteo Tittarelli shows how to sync a CRM to track website visitors and inbound activity like email replies and LinkedIn messages. When a lead's engagement score hits a preset threshold in HubSpot, an SDR gets an instant alert to call them.
What ends up happening is all this is, like, synced in the CRM. And what you want to do is you set up the ability for your CRM to detect website visitors, people that are engaging with your content. So all these people that are getting your emails and your phone calls, they come inbound, they reply to your email, maybe they write you back on LinkedIn. Then what we do is we send it. Every single time activity happens on a lead, we rescore them. There's an engagement score that gets updated in HubSpot. And if they reach a certain threshold that SDR is on the phone's immediate.
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