US companies expanding to Europe often hit a wall: their data providers don't cover the new market, leaving sales reps with no one to call. Bad data coverage kills growth before it starts.
That's also why we want to create this new standard in terms of coverage, data quality, and you don't want to be stopped in your go-to-market or expansion just because you don't have the right data. Because I work with a lot of customers that were in the US, want to expand in Europe, don't have the right data provider. They're like, okay, we just hire like 10 reps, but they can't reach out their prospects because we don't have the right data providers.
Roll Claude out from one laptop to the whole GTM org | Sam Gong & Zach Vidibor
