Drive Over Experience: Hiring the Best Generalists #shorts

For me, it's really about drive over experience, agency over experience. You know, like a barrel is essentially a person that can help you take something and start a project and just finish it. You know, they were gonna figure it out. They're not experts or they're not like, they're essentially generalists that are gonna just figure stuff out. And then ammunitions are more like the people that have some expertise and, you know, they're really good at one specific thing. And I've always been in the camp of hiring barrels or hiring generalists. Because I am one of them. And so for me, it's really about drive over experience, agency over experience. Like I don't care if you've never done this job. You know, the best SDRs I hired was a person that was selling pest control products like door-to-door. They had never opened Outreach, they never opened any tools in their life. They were last year, they were doing like 2, 3x the pipeline of anybody else in the field. And so for me, it's always about, especially with AI, like I think it's finding people that can find and come up with creative solutions to problems. And those are the type of people that I look at bringing on board. Do you still need expertise? Yes, 100%. I'm not saying no, like my go-to-market engineers should have an idea of like how data models work. And at the same time, my paid person should know that like $150 CPM on LinkedIn is too much. But like, there's never been a better place for generalists within like their own fields. You know, you can be a paid media expert and know everything about bidding, or you can be you know, a paid and SEO marketing person that knows everything about paid and SEO, and you can just build a lot of workflows. And so that's kind of like how I think about, you know, hiring and bringing people on board.