Matteo Tittarelli walks through a basic email outreach workflow: verify your contact data, research the company and person, personalize at scale with tools like Octave, then send. Advanced tactics like intent-data triggers are optional extras later.
You need to make sure that you know you essentially verify the data to make sure that the person you're reaching out to doesn't work at that place anymore. Right. You need to find the right data you need to research on a company to make sure that you're reaching out to the right person and distribution as well. Like personalized message at scale with Octave right. Sounds basic, sounds fancy but I believe that should be the first workflow you should build. Don't look into anything more complicated. Don't worry about like intent data triggers or whatever it might be. That is another layer that you could add on top once you figure out the basic and you know what works for you first right. And all this intent data trigger is just like a cherry on top. All right so if I was to like think of like favorite workflow I would just stick with the basic right? Get the data, verify the data, research the data, write a copy, then send an email.
Roll Claude out from one laptop to the whole GTM org | Sam Gong & Zach Vidibor
