Short spoken segment (YouTube #shorts) arguing that an "expert-tier" feedback loop is financed by company benefits—i.e., companies paying experts creates demand that sustains product/tool ecosystems. Speaker credits Bruno at Clay and cites Webflow’s strategy of creating the “Webflow designer” career to drive demand for their tool as a concrete example.
So they have this, like, amazing, like, expert tier sort of feedback loop going on. And then the company's benefits that they actually provide is basically like the financing source of this, right? Because they're spending money with both of these people to actually get the thing. Without that, this is just like, you know, like an art, a science project, let's say. And so I think that that little trifecta, you know, shout out Bruno at clay. Like, he came in and he explicitly said when he was starting the partner program, he's like, at webflow, we had this goal where webflow designer would be a role companies hire for, because we knew if there's like, this career of webflow designer, that the demand for our tool will be there. And there's this in the companies that need web, you know, designs will buy the tool, they'll hire these people, boom. And we'll be this, like, elite, you know, web design thing. And he came in, he says, and do I would clay. And I've seen that exactly happen, you know. And so to me, that, you know, gets a lot of credit that I think not necessarily everyone's, like, cognizantly aware of Sam.
Roll Claude out from one laptop to the whole GTM org | Sam Gong & Zach Vidibor
