Matteo TittarelliB2B positioning, websites, launches & content | Duolingo streak keeper 🇯🇵

Find Top Talent: Hire Community Leaders, Not Just Job Titles! #shorts

29 Apr 2026 · 1 min

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1:13

In this short conversation, the speakers discuss how to identify and recruit the most effective go‑to‑market engineers. Speaker A explains that the best candidates are often found as active members of relevant technical communities—freelancers who contribute, stay current with tools, and expose themselves to industry changes—rather than by searching for the job title on LinkedIn. Matteo Tittarelli distills this insight into two key hiring criteria: “taste,” meaning a deep, nuanced understanding of the space, and “exposure,” meaning hands‑on experience and familiarity with the industry’s personas and trends. The overall message is that hiring should focus on community leadership and demonstrated expertise, not merely on listed titles.

Chapters

our go-to-market engineers were, were people we found, you know, in this community doing freelance Clay work themselves, you know, working as, you know, this first incarnation of like the go-to-market engineer at companies internally. And so, you know, we were, we were lucky to find people that way. And I think like that will probably be the like place to find the most like sought-after individuals is like the people who are active in the community because stuff is changing so quick. So like if, if you're, if you're looking for somebody that's going to be that true difference maker, like you want somebody that's like exposing themselves to the outside world and all the change and all the tools and everything that's happening versus the, and I'm, I'm not saying this person isn't great too, but versus the like, all right, I'm just a, I'm a go-to-market engineer at X company. I go, I go hunt them as a, you know, title on LinkedIn. I think you want to go after the people who are really out and active in the community right now.
I love it. And if I have to break it to sum it up into two main things I picked up, taste. So like the ability to understand, to have exposure, you know, like to been there, done that, know the nuances of the space, the persona, the industry.