Josh talks to Speaker A about starting client projects right. The key move: spend an hour with Manus AI to analyze a client's website and generate a custom playbook. It signals competence and gives you the research you need before the first call.
Questions this video answers
September 13, 2025
Chapters
Josh, when you're starting out with the new client and they're really ground zero, what is the first play that you run with them? How do you work with them to figure out what that first play is to get them off the starting line? And if you have a specific company or project where you've onboarded them and you want to use as an example, that'd be great.
But to your question, how do we choose the first play? It's different for every client because sometimes the clients come to us because they want to execute a specific playbook or a specific motion. There are times they have no idea. And we just. We talk through our analysis of what we think is best. And like, the most recent, I don't call it a hack, but the most recent thing we've done, which is added superpowers to that, is we go into Manus AI and we do, you know, an hour of research and anybody can do this. You just go like, hey, here is my customer's website, or, here is this lead's website. Now go build me out a robust playbook on how to get the best results for their ICP. And I'm telling you, you're getting like, PhD level research coded with Python. With a thousand websites, I mean, it's unbelievable what you can do with these models. And even if that's all I did, the clients would be like, wow, you know, but it gives us a good reference point and a frame of point, and we just look very competent. And it's because we do our homework, right?