A short conversational transcript in which Speaker A asks for a definition of “go-to-market engineering” and Speaker B offers a working definition: split into “go-to-market” (marketing/promotion) and “engineering” (building workflows and automations). The speaker emphasizes how recent AI tools and spam/volume issues in channels like email make engineering necessary to target relevant recipients and prevent inbox flooding.
Chapters
If you were writing the next version of Webster's dictionary, I don't even know if they still print dictionaries. How would you define go to market Engineering?
That is a great question. Go to market engineering. I think that is definitely like a, like a new term that has been, you know, like popping up this past few years. If I were to redefine that, I would sort of like, I guess like separate that into two sections. So go to market and then engineering. I think everyone is pretty familiar with go to market and all it is is essentially like a fancier word of marketing, right? A way to promote your product, a way to let people know about like you exist. And then engineering, I think that's self explanatory. I think the past few years things has been constantly changing with like new AI tools, new products and things like that. So I guess the engineering part comes in when there's like a flooded amount of inbox, like people like sending like spam email, like bad, like cold emailers, I should say. There's like AI nowadays that can detect like any like spam messages and you know, just to kind of like avoid like your inbox can flood in general. So the engineering part comes in where there are like, you know, like marketers and go to markets of like folks they wanted to combat against that. So they build workflows, they build automation around that so that we can send like actually like relevant messages targeting the right people and making sure that you know, your email or whatever like marketing channel you use is actually getting reached to like the right person.
