Short YouTube interview excerpt (podcast/shorts) in which Patrick defines a go-to-market engineer as someone combining advanced technical skills for automated GTM systems with go-to-market strategy and intuition; the role is results-oriented and focused on using tools to drive measurable outcomes.
We're pumped to unpack his playbooks and unique approach to go to market engineering. Patrick welcome to the pod. Appreciate you guys having me on pumped to do it. It's going to be fun. Patrick like to start just defining what is this? What is a go to market engineer? Can you tell us in your own words? Yeah, I mean I feel like everybody has their own definition at this point. In my mind a go to market engineer is somebody who has both like highly technical ability and the tools required to run go to market systems, specifically automated go to market systems as well as the like general strategy and intuition of somebody who would be in a go to market leadership position or at the very least like a more senior go to market role in the company. So somebody in short who knows all the tools associated with the GTM engineer world but then also knows how to use them to actually get results. People or companies, it's all about the results. Show me the money. It.
Roll Claude out from one laptop to the whole GTM org | Sam Gong & Zach Vidibor
