Go-to-market engineering shifted from automating CRM data collection to using advanced LLMs for new possibilities. The first wave filled missing fields through custom workflows. Now that tooling has matured, teams are moving beyond simple data enrichment.
From your perspective, like, what are some of the biggest deltas between go-to-market engineering a year ago versus go-to-market engineering today? I think kind of wave 1 of go-to-market engineering was a lot about we, we have all these pieces of data that we'd like that, like, kind of in the, the world of the past, or like, they, they were like the variables you would love to insert into messages or insert into records in CRM. And I think A lot of the first wave was about like, oh, like what if we had these like magical workflows that could go get all those fields that we were never able to fill in with information? So I think like that was what we saw a lot of. And I think the, the craft there and the tooling has excelled in ways where people are like, okay, we can do that. What's next? And I do think now, like where things are evolving is the LLMs have improved so much.
Roll Claude out from one laptop to the whole GTM org | Sam Gong & Zach Vidibor
