Matteo Tittarelli walks through a three-step go-to-market workflow: source data, run it through Clay or Make.com to verify and enrich leads, then use Octave to send personalized emails. Simple but essential for startups.
This might sound boring, but my favorite bill when it comes to go to market is the most basic build. When I say basic, I mean very simple workflow. You know, like, you get data from, like, the right source, and then you plug that into, you know, like the automated, you know, like flow, like clay tools or like, you know, like this make.com nowadays that people use that, too. But yeah, you plug the data into clay, and clay would process it like, it would verify the data. It will research the data, it will enrich the leads, and. And then Octave can help you, like, personalize the message and then send email codes out that way. Right. It sounds, like, boring. It sounds straightforward, but it's very important.
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