A short YouTube "shorts" by Matteo Tittarelli advising GTM engineers to prioritize workflows that add real business value rather than building flashy or complex tooling for its own sake. The speaker warns against getting "lost in the sauce" of tooling and frames tools as vehicles for delivering value, not toys to show off.
Clients don't pay for crazy, they pay for effective. I would recommend, if you're a GTM engineer, to not get too lost in the sauce of tooling. Ultimately, the only reason anybody wants to use these tools is because they add value to them or their business. There's a lot of fluff out there, and I'm sure I've even supplied some of the fluff of the crazy stuff you can build with these tools. Clients don't pay for crazy, they pay for effective. If you're getting hired in house as a GTM engineer, you're not getting hired to build crazy workflows that people think are cool. You're building workflows that actually add value. And so think about these tools as a value vehicle and not a, like just a LEGO set that you build for fun. Unless you're being a GTM engineer as a hobby. You know, if you want to do this as a career, it is important to go back to why does this add value to people? And if you can't think of why, then it's probably not a super useful tool or a useful word. SA.
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