Transcript of a GTM Engineer School YouTube short introducing Kellen Casebeer (founder of Deal Lab) as a GTM/building expert. Hosts Jared and Matteo present Kellen as a creator who shares automations, playbooks, and Clay-based tools to help B2B companies build repeatable outbound engines and achieve message–market fit.
Hello to all the GTM builders out there. What's good, Jared and Matteo here again with the GTM Engineer School pod, where we're sitting down today with a topmind, one of the top minds transforming how companies build, optimize and scale their go to market engines. Today we're hanging out with Kellen Caspier, founder of the Deal Lab, a smart lead and Clay Certified Applied Agency who's turning those tools into a repeatable Engine to help B2B companies achieve message market fit. Kellen is a GTM Engineer creator through and through. He runs the weekly Clay Cafe Open Office hours, he drops teardown videos of his wildest automations, and he shares Playbooks with a fast growing LinkedIn following. So make sure to give him a follow if you love geeky GTN builds.
Roll Claude out from one laptop to the whole GTM org | Sam Gong & Zach Vidibor
