A short YouTube clip (shorts) in which Bobby recommends using an ICP (Ideal Customer Profile) agent to limit outreach to in-market, high-fit companies. He advises using signals and data from the agent to qualify prospects, present findings to clients, and iteratively refine the agent based on client feedback so outreach focuses on the right market.
So, Bobby, is there a practical tip you. You can think of that all of our listeners can implement today? Yeah, I think it'll go back to my mentality of. Of. Of limit your tam, right? So. So don't reach out to everybody. Find the ones that are in market and use signals to do that, and then make sure that those companies are hitting your or your client's ICP and be really confident about that. So the practical tip is, whether you're using Octave or you create it using an OpenAI assistant or whatever it is, use an ICP agent. And that data that you get out of that agent will. Will help you limit the number of people you're reaching out to to the right fit people. And it also will give your client really good data on why they're a good fit or why they're not. And if you review that data with your client, they might be able to tell you, like, actually, no, these are good fits. And then you can adjust the agent like that so it's a better conversation you might have with your. So my recommendation is, if you're not sort of ICP agent or qualifying agent on the front end, to go ahead and start doing that as kind of standard practice, okay?
Roll Claude out from one laptop to the whole GTM org | Sam Gong & Zach Vidibor
