A brief YouTube #shorts by Matteo Tittarelli giving a single practical go-to-market tip: download your LinkedIn data (if you have ~1,000+ connections), import it into Clay, enrich the contacts with simple data points, and create an automation to periodically (every 3–6 months) reach out to top prospects or companies to revive stale leads without feeling salesy.
Can you leave our listeners with one practical tip that they can go implement today? One practical tip, and one of my favorite go to market engineering place is just Download your own LinkedIn data. Like if you have a network of more than a thousand connections on LinkedIn, go to your settings, download your data, push that data into clay, enrich them with as simple of enrichments as as you can get, and create an automation to reach out to your top prospects or your top favorite companies. Every three to six months, you're going to get instant revival of stale leads. It's not going to feel salesy because you're just catching up with people that you've already talked to, and you're going to be kept top of mind a lot of the time. It's a simple, easy play that then you can kind of turn into a lot of other more complicated cool things.
Roll Claude out from one laptop to the whole GTM org | Sam Gong & Zach Vidibor
