LLMs can use fresh context outside their training data to shape what they output. Search engines now reward unique, audience-focused content. Feed the model context that matters to your specific audience so it surfaces in search results.
What does that mean? That means that you're giving it context that like the LLM isn't trained on. Like if you can imagine OpenAI is going to scrape all of the web pages out there every couple of months, like that becomes like what the average marketer or what the average prompt will return. The search engines reward today is like unique content, whether you're on my side of the world, which is like content, or you're like a more of a deep in the weeds GTM engineer on like sales, you want to make sure that you're bubbling up the right context. And that's going to be totally grounded in like what your audience cares about.
Roll Claude out from one laptop to the whole GTM org | Sam Gong & Zach Vidibor
