The LLM industry keeps its secrets locked inside companies like OpenAI and Anthropic. The speaker compares it to early SEO, when search engines hid how they worked, and predicts advertising pressure will eventually force more transparency. But strategies change fast, so anyone claiming expertise in a two-year-old field is probably overselling.
I would take all of anyone's advice with a grain of salt and say, because no one actually knows. The people that actually know are the people that work at these, at OpenAI and Anthropic and Google, and they're not going to share it publicly. And so, and I think, you know, we kind of saw this with SEO too. It's like, you know, there was not, you know, not a really well-defined, in the early, early stages of SEO, there's not like a really, really well-defined, like, this is You know, backlinks are the best thing and like all this kind of stuff, but Google slowly, you know, kind of opened up the curtain and then it kind of shared that. And I think that'll happen, um, especially now with ChatGPT ads, actually, it's like they need to show you some sort of volume otherwise, like, why would an advertiser pay you? And so I think we're going to see the same kind of evolution where it's like pretty protective now. And we'll start to get more sense of like, oh, these are actually the things that, that work. And then also like what works now is not going to work in a year. So like the algorithms change, you know, the, the, um, the, the, the platforms will adjust to like what's best for the user. And, so what's working now and not isn't necessarily what's gonna be working in a year from now. And so, yeah, I would say instead of listening to quote unquote experts, it's like it's been around for like 2 years now, max. Like who, there's not really an expert in the space. I would say
Roll Claude out from one laptop to the whole GTM org | Sam Gong & Zach Vidibor
