Matteo Tittarelli combined GitHub activity, product usage, and page-intent signals to identify when accounts are ready to buy. His warm-up outbound motion doubled Airbyte's pipeline growth since he joined.
Since joining, Matteo built what he calls a warm-up outbound motion. He uses GitHub Signals, product usage data, and pressing page intent through Commonroom, Octave, and Clay to triangulate exactly when an account is ready to buy. And that's exactly that approach that doubled Airbyte pipeline growth rate since he actually joined.
Roll Claude out from one laptop to the whole GTM org | Sam Gong & Zach Vidibor
