A brief YouTube short (conversation between Jason and another speaker) advising early go-to-market practitioners to prioritize learning practical messaging. The speaker strongly recommends the book Made to Stick as a hands-on, example-driven guide and suggests spending about eight hours to read it to improve campaign messaging.
But made to stick is like down in the weeds. Like, here's how you think about it and here's examples. So if you have eight hours, read Made to Stick.
Jason, for somebody that is just getting going with go to market engineering, maybe they've been doing it six months or so and they've got six or eight hours this weekend.
What's a good use.
Of their time to. To up their game to get a little bit further? Like, what's a practical tech that listeners can. Can implement?
Man, I'm so stuck on learning more, more, more fundamental of the messaging than anything else. That's my. My. My biggest call out is like, learn better messaging. Spend eight hours even. Again, if you had to pick one book to help you understand messaging, it would be the made to stick book. If you read that book, you will so much more understand why some of your campaign. Cause you're gonna see your campaigns and your messaging, you're gonna go, I'm not leveraging that at all. And then it's because it's a very practical book. It's not at a high level where you have to pick it apart. Some of the other books are a little bit more academic in nature, I feel like. But Made to stick is like down in the weeds. Like, here's how you think about it and here's examples. So if you have eight hours. Reid, Made to stick.
Roll Claude out from one laptop to the whole GTM org | Sam Gong & Zach Vidibor
