Use hiring signals like new SDR roles to find sales-ready prospects. Run them through an AI agent that scores fit based on your agency's context, then focus on the best matches instead of blasting huge lists.
So we identify a signal, let's say it's a simple one, like a hiring signal. So for us at TAM to target if a company is hiring an sdr, it's typically a good time for us to reach out to them to make sure that that SDR is going to be well equipped with a go to market motion. Okay, so we'll use that one signal prospect comes in and we run them against an agent. And now that's built into Octave. You could use OpenAI, you can make a cloud agent, whatever. But what Octave does is so fantastic, is that Octave knows everything about my agency or my client and it does research on that person as well and it's going to give them a score. So what this does is might be kind of counterintuitive, but our job as go to market engineers is, is to reduce the addressable market that we're reaching out to. And that again, like some people don't really understand that, but like you don't want to reach out to 10,000 people if you could reach out to only a thousand best fit ones. All right?
Roll Claude out from one laptop to the whole GTM org | Sam Gong & Zach Vidibor
