Matteo Tittarelli explains why broad targeting wastes effort. Like treating cancer generally instead of specific types, vague ICPs fail in crowded markets. Pick the right data vendor for your segment, then iterate with sales and product feedback.
And if you run, if you're doing a cold email campaign or like a marketing campaign just targeting everybody who has cancer, would that work? The answer is probably not. Because let's say your product can only cure like, I don't know, like brain cancer and you reach out to somebody who had like a heart cancer. That is the wrong targeting, right? And you need to be able to really nail down into your icp, like your little, like nitty gritty, all these criteria, right? And the hard part of data is there are thousands of data tools out there. So like, which one do you choose? Right? There's one for you to target local businesses, there's one to target enterprise, there's one to target agencies, and there's enrichment tools. There's just way too many of them. But finding the right one, finding the right targeting is crucial. You need to be constantly iterating and just finding the right data, finding the right workflow, how you can, like send all this data to your sales team, to your product team and things like that so they know these are some of the feedbacks that you get from your product, right?
Roll Claude out from one laptop to the whole GTM org | Sam Gong & Zach Vidibor
