Reddit and Wikipedia are heavily used to train LLMs, but the prompts people actually ask tend to be broad and informational rather than commercial. This means citations from these platforms show up as top-of-funnel references, not high-intent brand mentions that drive real business value.
No, that makes sense. In, in, in some of my little endeavors trying to figure this out, Reddit keeps coming up as a huge— I have a, I have a take on Reddit, which I don't know if— yeah, I feel like, okay, with Reddit, with YouTube, with Wikipedia, all these citations of like, oh, this is where you need to have your brand mentions in order to show up on LLMs. That is probably the case for for, you know, a lot of like the volume is going to the, to like LLMs are using those credible sources as data points for grabbing answers and retrieving them, turning them, returning them back to the users. But I would say that if you think about the prompts that people are putting in there, a lot of the times they're like across the whole entire buyer's journey and those types of like referential, tell me about like what this thing even is types of prompts. Are where those citations, uh, for Reddit and Wikipedia or whatever show up. And so you're getting a lot of top of funnel, not super high commercial intent citations or, or, or mentions from those sources.
Roll Claude out from one laptop to the whole GTM org | Sam Gong & Zach Vidibor
