Skill vs. Backend: The True Value #shorts

How, you know, like, because, you know, we're seeing like people on LinkedIn giving away skills like they were candies, you know, like, but my take is that if your skills are really good, you probably wouldn't want to give them away. Wait, how is that, Matteo?

How is that different from me sharing growth experiments and learnings and outcomes and no growth wins or the growthhackers.com from like 10 years ago where people were sharing like all the lifts and things that worked on like email copies?

Well, I mean, I think if you share the experiment or the result, you're basically sharing the front end, but like if you share the skill, you're sharing like the backend that is also like customizable or whatnot.

I've shared the clickbait reveal loop and the intent signals usage in email outbound. Have people not reused that, rebuilt it and built it into like actual products? Is it, I mean, once you share the idea and you share the positive outcome, are people not going to rebuild it in their own way? Especially these days where like the cost of rebuilding is like zero, right? So the cost of stealing Going back to your question on IP, the cost of stealing, if that is stealing, the cost of copying, if you want, mimicking maybe, has never been, never been that low. And so again, like, where does the defensibility go? It starts, it's hard, especially with that low of a barrier to entry. It's hard to bootstrap these days. And I think for once it might be true. It might be true. Also because things that are built have less value. So you think, shouldn't I just like I can spend an hour and like, just like code it. I like, I own it and it's good enough, right? I can attune it for my own little need. And so easier to build, harder to build a business.