A short YouTube video by Matteo Tittarelli offering sales advice about using engagement scores to prioritize hot leads for SDRs and automating lead recycling when activities occur. The speaker contrasts modern engagement-score approaches with older systems (e.g., Marketo), noting older setups were costly and time-consuming to implement.
Versus like, hey, SDR, dial these hundred people. It's hey, SDR. These 12 people are really hot leads because their engagement score went up. And every time an activity happens, it kind of recycles back in and the engagement score gets switched. So before all of this, people would use things like Marketo and stuff like that years ago to do all this, and it cost thousands and thousands and thousands of dollars to get it set up, and it would take them months.
Roll Claude out from one laptop to the whole GTM org | Sam Gong & Zach Vidibor
