Matteo Tittarelli says most people have a unique value proposition but can't explain it. Expertise makes you think in abstractions instead of concrete steps. You need someone outside asking specific questions to figure out what you actually do.
Most people do have a unique factor and they just haven't drawn it out. They haven't really sat down and said, like, here is really what it is. And the reason why is that it's hard to figure out what your value prop is, if it's your value prop. Because it's the curse of knowledge. You become the expert and you suddenly lose the ability to think in non abstract terms. The definition of being an expert is being able to think in abstract. But as soon as you can think in abstract, now you can't reverse out of it. So having someone else come in and say, okay, you do some really neat stuff, you, you can answer and solve any problem, but at the end of the day, what do you do?
Roll Claude out from one laptop to the whole GTM org | Sam Gong & Zach Vidibor
