Matteo Tittarelli breaks down how to spot when a buyer is actually ready to buy. The key is finding the right mix of three things: the right person, the right message, and the right timing. Salespeople who nail this combination can focus on the hottest leads instead of wasting time on cold prospects.
I feel like that's kind of like where we started and now where I'm seeing it evolve to, and this is like really exciting ground for me too, is that, you know, when I get asked, you know, what is the, especially if coming from Common Room, you know, everyone's like, you know, what are the best signals? What signals should I use? And I always like to think, okay, let's reverse engineer this to see like what signal would put your buyer in as a, in as a, like, they have commercial intent. They're like, it's a hot signal. It's the right, right person, right, right message, right time that you can send them something. So. What is that, what is that trigger or what is that sequences of triggers, you know, puts them into a high-intent category.
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