Structured data lives in organized databases like CRMs and data warehouses, stored in rows and columns. Unstructured data is messier: call recordings, contracts, Slack messages, emails. You need both to actually understand what your data means.
I think simply put, like context to us at least is like, this is where you need to go from all of the rows and columns of data that exist in your, you know, structured databases, right? So your, your CRMs, your data warehouses, you know, you, you have lots of context that exists in structured ways. You have a lot of context that exists in unstructured formats, call recordings, and you have contracts and you have, Slack messages and you have emails, right?
Roll Claude out from one laptop to the whole GTM org | Sam Gong & Zach Vidibor
