Matteo Tittarelli argues go-to-market engineering skills come from hands-on practice, not theory. Like sports, you need reps and real workflows in production to build the habits that matter. Watching and learning entertains, but sweating through actual work is what makes you skilled.
No, no, no. Che to go to Market engineering school. But. But the real value in go to market engineering comes from practice and from building workflows that are going to be living out there in the wild. The analogy that I always like to use for this is that new skills are like sports. Like you can be entertained from sports, watching it on TV and learning about them, maybe playing fantasy with your friends or whatever. But the real value of sports on a personal level comes from practicing them, comes from going out there, sweating, getting the reps, making the mental connections that are going to help you thrive, not only mentally, but also physically. So you need to go in, get them reps, and that's going to help you long term.
Roll Claude out from one laptop to the whole GTM org | Sam Gong & Zach Vidibor
