Content teams use AI tools like PlotCode and ChatGPT to find information gain by connecting dispersed data sources. The key is aggregating internal knowledge from experts and support tickets with external data from forums and subreddits, then querying it all through natural language.
On the second side of it, it's like information gain. Lots of companies or lots of content teams think like, I see that this like information gain topic that you're speaking to is working. Like I need to differentiate my content versus what else is ranking or getting cited. And like what they've found hard in the past is accessing the data. And it lives in like in-house in your experts' heads. It lives in support tickets. It lives in like your chat interface. It lives in sales conversations or CX conversations. It also lives offsite, and people also ask questions or like subreddits. So with all the tools that are now available, if you get into PlotCode or ChatGPT, you just connect a lot of these in via like MCP and actually via natural language interact with the context.
Roll Claude out from one laptop to the whole GTM org | Sam Gong & Zach Vidibor
