The platform serves three distinct audiences: GTM teams using it internally to find customers, agencies like lead-gen and recruiting firms seeking revenue-share models, and technology partners embedding the API into their products. Each segment needs different product features and sales approaches.
We have like 3 different audiences. We have the go-to-market teams with RevOps, sales, G-team engineers, but they use our platform for their own needs. They use it to find their next customers. We have the agencies, lead generation agencies, talent recruiter agencies. They use it for the account of their own customers. So it's a different approach. They're interested in having revenue share. They're interested in like multiplying the workspaces in their own workspace. So Also different product needs, different acquisition motion. And we have another motion that is more like partnership-led where other technologies and AI agents buy our API and embed our API or MCP server directly in their product. So it's more like, it's not the same person that we talk to, CTO, CTO, CEO, head of partnership, depending the size of the data partner, the tech partners. And we call them Product builders, agencies, and GTM team.
Roll Claude out from one laptop to the whole GTM org | Sam Gong & Zach Vidibor
