A short conversational clip where two speakers discuss using creative signals for email marketing (e.g., integrating signals into Octave and promoting via LinkedIn and cold calling) and the surprising discovery of transcripts from local board meetings as a data source. The exchange highlights practical tactics for outreach and an exploratory approach to finding unconventional datasets.
And for me that's important because I used to get those damn emails when I was on the other end and I hated it. And now there's just, you know, there's only more of those damn emails getting sent out. So that's a really good example of using a creative signal, popping it right into Octave with some work and then getting it out there both on LinkedIn as well. And cold calling and all. That's the kind of stuff we're doing.
So, so transcripts of local board meetings that's not available as a default data column in Apollo?
No, not exactly. They're a no.
And what, how did you even figure out that that existed? What was the moment in which you said, oh, maybe somebody's recording all these board meetings. Let me go search for that, man. How did I.
It's just like the same way that I met you guys.
Roll Claude out from one laptop to the whole GTM org | Sam Gong & Zach Vidibor
