AI bots now generate more traffic to many websites than humans do. Scrunch's tools show marketers real-time hits from ChatGPT, Perplexia, and Claude, treating bot traffic as valuable signal instead of noise because each request reflects a user's actual search intent.
That's kind of like the, you know, the optimization that we are helping companies out with Scrunch. And it's kind of like a fascinating new world that people haven't really thought about. It's like, oh, I've created my site that's optimized for humans. And now I maybe need to create a site that's optimized for AI. And like, no one's really done that or done that in the right way so far. For us, I mean, we're an AI company, so we're pretty like outside of the norm, but it's, we have more bot traffic now than we have, than we have, uh, human visits to our site. I'm sure if you. Look at your own analytics or whoever's out there listening to this, if you look at your own analytics, you've probably seen something similar where there's like a lot of AI traffic. You know, we have like a real-time feed and, you know, every time I pull up the real-time feed in a demo, it's like, oh, in the last 30 seconds, you know, we had like, you know, dozens and dozens of hits from ChatGPT, Perplexity, Claude, Facebook. So yeah, it's kind of fascinating to see how all these bots are consuming your site. And it's something that as marketers, you would typically dismiss in the past. We're like, oh, bot traffic, like this is not going to give me any information on like the user experience. But now, It's like, oh, I want that bot traffic because there's a person with intent behind that bot. And so it's just kind of a different like shift in thinking that, that, you know, marketers and technical website folk have to understand and adapt to.
Roll Claude out from one laptop to the whole GTM org | Sam Gong & Zach Vidibor
