How to Get Your First 100 Subscribers on YouTube in 2026

In this instructional video, Matt Parr explains how new creators can reach their first 100 YouTube subscribers quickly. He starts by breaking down the typical view‑to‑subscriber ratio (about 1% for faceless channels, 3% for face‑on‑camera channels) and shows the math that 10,000–3,300 views are enough for 100 subs. He then outlines a seven‑step checklist: (1) research and validate a niche using VidIQ and channel stats; (2) generate 12 initial video ideas—six from proven viral videos and six from keyword research; (3) craft compelling titles and thumbnails before filming, including an A/B thumbnail test and a thumbnail checklist; (4) produce videos that jump straight into content, avoid long intros, keep engagement high, and edit in on‑screen titles; (5) optimize each upload with tags, similar metadata, and VidIQ’s Boost tool, focusing on high‑score keywords; (6) never buy views or subscribers, warning that it harms long‑term growth; (7) after hitting 100 subs, maintain a consistent upload schedule (30‑60 videos) to scale to 1k, 10k, and beyond, and consider monetization. Throughout, he provides concrete tools, numbers, and actionable tips aimed at getting 100 subscribers within a month or two.
Chapters
So to get 100 subscribers on YouTube, you need around 10,000 views. Now you might be asking, "Matt, how in the world do you know that?" Well, I run over a dozen different YouTube channels, most of which without ever even showing my face, and what I've seen is that on most of my faceless channels, they get about a 1% view to subscriber ratio, meaning that for every 100 people who view one of those channels or a video from one of those channels, 1 person in turn subscribes. So applying that same math to 10,000 views, out equal to 100 subscribers. But here on my personal channel, I actually get around a 3% view to subscriber ratio. So by this logic, if you're showing your face on your channel, you would only need around 3,300 views. Now you might be asking, Matt, how long realistically is it going to take me to hit 100 subscribers? Now every channel's different. Obviously I can't guarantee anything. However, I truly believe that if you apply this checklist that I'm about to give you, that you can hit 100 subscribers within your first month or two. That's because if you upload 3 videos per week, That's 12 videos per month. And if each video gets 1,000 views each, that's 12,000 views. Going back to that 1% view to subscriber ratio, you should definitely be able to hit 100 subscribers by then. And if you're doing these tactics, it actually gets easier and easier to get subscribers. So it shouldn't be long at all before you're at 1,000 subscribers, 10,000, and so on. Tip number 1 is to research. The biggest mistake that people make with brand new channels that prevents them from getting subscribers as fast fast as they possibly can is not going in with a clear plan. Luckily, it's super easy to do research nowadays on YouTube because we can clearly see what's working and what's not. What I recommend doing is writing down 3 different niches that you're thinking of uploading content in. Niches are simply categories of content. For example, the niche of my channel right here is teaching people how to make money online and grow on YouTube. So try to think of at least 3 things that you personally are interested in If you literally can't think of anything, just go back and look at your subscriptions, see what you're subscribed to and what you watch on YouTube. And if you still can't think of anything, check out my video where I show you what are, in my opinion, the 24 best niches on YouTube. And now it's time to see if your idea is actually viable. The way we do that is really simple. We go to YouTube, we search the niche that we're thinking about doing. For example, let's say we're doing a channel teaching people how to grow on YouTube. We would simply search grow on YouTube and then we download a completely free Chrome extension called VidIQ and we open up a few of the top videos within the niche and we go to the channels that uploaded those videos. Then what we want to do is go to the statistics tab that's going to be added on those channels under a little tab that says stats. We click that and this will in turn show how many views per month certain channels are getting. We just simply want to make sure that there's channels getting at least minimum 100,000 to 500,000 views per month. This is because this is essentially the starting point at which a channel could be making a full-time income from ad revenue and other sources as well. Now I know if you're watching this video you probably want to get subscribers, but you probably wanna make some money from your channel as well. And also, this is just gonna ensure that it's possible to get 100 subscribers fast. Tip number 2 is to get 12 different video ideas for the start of your channel. Now if you already have a channel and you've been uploading on it, if you're going to stay within the same niche, just keep that channel. If you're changing the niche, I would recommend starting a brand new channel. And going back to the math that we did at the beginning of this video, we want each video to for sure over time get at least 1,000 views each. And the way that we're gonna ensure that is by choosing the right video ideas. And I'm gonna show you exactly how to do that. And keep in mind, just a quick side note right here, not every video is gonna get 1,000 views overnight. It typically takes some time for it to accumulate that amount of views. My goal for you is to do it within the first month or two, but I personally have tons of students who hit 1,000 subscribers, that's 10 times 100, literally within the first couple months of their YouTube channel. So I know it's 100% possible for you. And the way I personally like getting my video ideas is getting 6 from already popular videos and the remaining 6 from keyword research. To find viral videos, all we do is search our niche on YouTube, find some videos that have gotten a lot of views, ideally more than 100,000, make sure they haven't been uploaded ages ago, and if they were, make sure that they're evergreen, meaning people are still likely to be interested in this subject. For example, if you're making a video about a piece of news that happened 6 years ago, that's probably not a good video idea. But if you're remaking a video that was made 6 years ago about, say, how to grow on YouTube, that's probably a great video idea because people are always interested in that. But to be safe, you just want to make sure there's videos going up consistently about the topic that you're creating a video on with over 50,000 to 100,000 views. And then to find the remaining 6 video ideas from keyword research, all we have to do is go to a website called vidIQ. And if you actually log in to the website and you subscribe to one of their plans, then you get this keyword section right here. And basically all you do is search keywords relating to your niche. For example, if we're creating videos about how to grow on YouTube, we search how to grow on YouTube, hit enter, and from here it's gonna give us a ton of different keyword ideas. Now what I like to do is to go to the related keyword section right here, click view all keywords, and from here then I like to sort it by the overall score. They might be asking, Matt, what's the overall score? These are simply good keywords. They're keywords that have a lot of search volume, meaning people are searching for them a lot on YouTube every single month, and they have a low amount of what is called competition score. How many competing videos are you going against? So for example, when we search this, as you can see, tons of these could be video ideas. For example, this one, YouTube algorithm 2023, you could create that into a video talking about the YouTube algorithm explained in 2023. Boom, hit that keyword, hopefully rank for 158,000 people searching that per month, and there's a very low amount of competition, only 30 out of 100 on that relative score right there. So basically you just go down the list and don't worry if you can't create a video about one of these topics, just move on to the next keyword. For example, how to get more views fast, that's a great video idea right there. How to make money online, that's a great video idea. And you basically just go top to bottom and feel free to plug in as many keywords as you possibly think of relating to this. For example, how to get subscribers, how to get views, anything that you can think of that is related. Now if you don't want to pay for vidIQ, that's no worries either. You can use free alternatives like simply going to YouTube itself and starting to plug in different search terms like how to grow on YouTube and then hit space and then see all the different video ideas that come up. Now the advantage of using something like vidIQ is it'll give you way more ideas so you don't have to think of all of them right off the top of your head. And it shows the actual search volume and competition scores for those keywords, which you're not gonna have if you just use YouTube search. Then what I like to do is to put all 12 of these video ideas into a Google Doc. And now that we have our ideas, it's time to move on to the next tip, which is titles and thumbnails. Most people make the big mistake of focusing on creating their video first and then worrying about the title and thumbnail later. This is a huge mistake because one of the main factors of your videos performing good, which will in turn get you views, which will in turn get you subscribers so you can hit those first 100 subscribers as fast as possible, is a little thing called click-through rate. This is simply the percentage of people who click to watch your video when seeing it show up in different places on YouTube. and we want that number to be as high as we possibly can get it. And the way we do that is by having a great thumbnail. Now, a thumbnail is just a cover image for your video, and it's meant to entice people to click your video as opposed to all the other videos on YouTube. We want them to click your video. So therefore, it's a much better idea to actually focus on both your title, which we got from your video ideas, and your thumbnail first before we actually even go about creating the video. So we know we're going in with the deck stacked in our favor. So right now we're gonna do a thumbnail test test. I'm gonna show you two different thumbnails, flash them up on the screen, and you tell me, or just tell yourself, which one that you would rather click on. Ready? I'm gonna show the two thumbnails in 3, 2, and 1. Now I know I didn't show them for very long at all, but it's very likely that you would click on one rather than the other. And if you're like most people, you would have clicked on thumbnail number 2. That's because thumbnail number 2 got over 198,000 views within one month. Meanwhile, thumbnail number 1 only got 2,500 views in 3 years. So why did this happen? Well, it's actually pretty clear, and this is a great lesson for you to have the best thumbnails you possibly can, and this is gonna benefit you a ton just by understanding this. First of all, thumbnail number 1 has super small text. That's terrible. Keep in mind, thumbnails actually appear very small in a lot of places on YouTube, so you want your text to be as big as possible and keep your text down to a minimum. And there's too much text in thumbnail number 1. So instead of saying "New channels, 100 subscribers in 24 hours," I would get rid of most of that and just put 100 subscribers in as big of text as possible. Also, there's a ton of blank space, which is typically not a best practice in thumbnail number 1. It's hard to read, it doesn't entirely make sense, and the primary elements, which are both the guy in the thumbnail and the text, are very small. Typically, we want our primary elements to be as big as possible and take up as much of the thumbnail as possible. Meanwhile, thumbnail number 2 did so well because it's got huge text, It's easy to read, easy to understand. It uses a lot of human emotion too, which can be a good best practice, and it uses bright colors to attract your eye to it. So here's a thumbnail checklist. Feel free to screenshot this and use this going forward when you're creating thumbnails. And also, if you're looking for a good image editor, you don't have to pay for any fancy software to make thumbnails. You can use any of these free software right here. And for titles, I just recommend modeling what's already working on other videos, but just make sure to put it in your own words and make it slightly different. Tip number 4 is the actual video. Now that we have a good idea, title, and thumbnail, it's important that we actually have a solid video as well so it'll perform good. And this is actually easily done by number 1, getting straight into the video. Don't have long drawn-out intros where you talk about what you're going to show and you're going to explain. Instead, just get straight into the video. Whether you're providing entertainment or educational value, it's incredibly imperative that you get into the video as fast as you possibly can. Your goal is to keep as many people engaged as possible within the first 30 seconds of your video. Number 2, don't ask people to subscribe. People know how YouTube works. If they have an account, they're probably subscribed to other channels as well. And trust me, people will subscribe to you if you make good content. Number 3, also don't leave a ton of blank space throughout your video. If you have a moment in your video where there's no talking, there's nothing happening that's keeping people engaged, cut that moment out. Even if your video is shorter as a result, that's totally fine. Videos at every single length can go viral. Just make sure to cut out any blank space. Next, make sure to edit in titles throughout your video to keep engagement high for most video types. Every video is going to be different. As you can see in this video you're watching right here, you probably see all the titles and animations that we have going on throughout the video. That is by design to help keep you both engaged. It helps you remember the video and the tips more as well so that you can actually implement them and get 100 subscribers as fast as possible. And I recommend you do the same if you can on your videos. And every niche is different. You're gonna find what works in one niche might not work in another. So go through other videos within your niche, see what they're doing, model it into your own videos. Don't copy it outright, but just model it, all the aspects that are working, to make your videos have the best chance possible for going viral. Also, if you're looking to edit your videos, here's a bunch of free video editors that you can use to edit them for completely free. Tip number 5 is video optimization. The right way. Now that you have videos ready to be uploaded onto YouTube, it's important that we optimize them to actually start ranking so YouTube tests them to the right audience initially so that you can get pushed out to your first potential 100 subscribers who will then go ahead and subscribe as fast as possible. And this is simply done by adding what are called tags. Tags are simply a piece of metadata that you type in to describe your video, and these are simply keywords that describe your video. So for example, when I'm uploading a video, you guys probably know this screen if you've ever uploaded videos to YouTube. You go up here, you click upload video. From here then, all you simply do is drag the video that you want to upload. You can also use your phone, it really doesn't matter. I'm on a computer right now. And once the video is beginning to upload, you scroll down to this section that says tags right here. Now what I simply like to do is to search what my video is about. Let's say it's how to get 100 subscribers on YouTube, right? I'll find some other popular videos, I'll open them all up. For example, I'll open up this one right here. And from here, what I'll do is actually go to the side And if you have either the Social Blade video extension or the vidIQ extension, which you can see right here, then what you can do is actually copy these tags onto your own video. So as you can see, it says video tags right here. We can just click this button right here, go back to our video, and then just simply paste the tags in right there. Now you're gonna get a lot of tags that also don't relate to your video, and you want to get rid of those. So for example, there's tags from the actual channel's name right here. We want to get rid of that. And we want to get rid of any that aren't pertinent to our video or have a super low score. So for example, I like to get anything under a 40. You'll see the score shown by this little blue icon right here. So this one, 23 score, I'm gonna get rid of that. And I might even leave a lot of these the same, they look pretty good. Then what I like to do is, if you have the vidIQ Boost plan, which I personally do, I click Boost This Video. This in turn is going to allow you to add a bunch of keywords onto your video that are the best ones. And what I like to do is sort this by the overall score. And then just go down from the top to bottom and see if any of these relate to my video. For example, YouTube algorithm, that relates. How to get views on YouTube, let's say this one's about how to get subscribers, so that might not relate. How to grow on YouTube, that relates, but that puts my tags over the limit, so I'll get rid of that right there. And I just like to sometimes end the tags with what my channel's name is. So for example, my name's just Matt Parr, so I'll throw that in. And boom, that is a pretty simple way of doing the tags. Now what I also like to do is to implement something called similar metadata. These are simply keywords, a group of keywords that you have the same on every single video on your channel. So for example, if your channel's about how to grow on YouTube, you might use keywords like grow on YouTube, how to grow on YouTube. And I recommend having about 3 to 5 of these keywords that you put on every single video on your channel at the end of your tags. And the reason for this is that it will actually link all of your videos together within the algorithm So when one of your videos gets a view, then what you'll notice is that in the suggested video tab of that video, another one of your videos might show up. Now what is this gonna do? For the viewer watching the video, they're likely to watch another one of your videos and another one, and this can turn one view into multiple views. It makes people more likely to subscribe and it keeps people on YouTube, which are all factors to help your channel within the algorithm and help you get 100 subscribers fast. Now tip number 6 is what not to do under any circumstances. Whatever you do, and honestly, I'm begging you not to do this, whatever you do, never buy views and never buy subscribers. And the reason I say that is because I see so many people, even within my own course and community, and I see you guys out there, like, within the comments of my videos and everything, asking if you should buy a channel or views or subscribers. And honestly, guys, 99.9% of the time, essentially 100% of the time, it's fake. And it's a scam. Never buy views, never buy subscribers. It will only hurt your channel long term. And that's the reason that I personally grow all of my channels organically. And my students who have had the best success in my programs, they're all grown organically from scratch, and I recommend you do the same. So now here's a checklist from this video of how to get 100 subscribers as fast as possible. Feel free to screenshot this and refer back to it during your YouTube journey, and I can't wait to see you get 100 subscribers fast. Tip number 7 is what to do once you do hit 100 subscribers. So once you get to that point, or if you're already at that point, congratulations, you did an awesome job. Now it's time to actually start the next step of our process, which is keeping your upload schedule. Keep uploading whatever you do. Now that you've got 100 subscribers, you're starting to build some momentum with your channel. This is not the time to take a break. This is not the time to stop. Usually channels need at least 30 to 60 videos to really pop off and take off within the algorithm if the videos are good. And the reason I'm saying this is I want to see you hit 1,000 subscribers, 10,000, 100,000. I want to see you get some play buttons from YouTube as well, and I want to see you reach your YouTube goals, get monetized, start making money from YouTube, and start making YouTube into a business. And speaking of making money on YouTube, I'd love to invite you to check out this video right here, which shows exactly how to make money on YouTube without even showing your face or making any videos yourself. So check out this video right here. It's how I run over a dozen channels myself. Thanks for watching, and I'll see you there.
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