You're Missing YouTube's Biggest Opportunity Right Now

You are missing one of YouTube's biggest opportunities right now, and I'm not talking about some minor feature update. I mean the single biggest window that YouTube has opened for creators of any size, but especially small creators, in the entire history of this platform. And the bad part about this is that 99% of people have no idea this is even going on, or even if they know about it, they're going about taking advantage of it the complete wrong way, which might actually be worse than not knowing it at all. Because right now, as I'm recording this, YouTube has done something that they they have never done before. They've assembled a dedicated team whose entire job is to find small channels and then push them to massive audiences. We're talking about channels with 50, 100, 200 subscribers getting surfaced to millions of viewers. I've been doing YouTube for 12 years myself, and I have never seen them do this. But here's the thing that nobody is telling you about it. Getting views from this, that's the easy part. I can show you how to do that super easily, literally within the next few minutes. That's not the opportunity. The real opportunity, the one that could potentially change your entire financial life, goes so much deeper than views. And there's another, so to speak, perfect storm happening right now on YouTube that's coinciding with what's going on. And I'm gonna reveal to you what that is, how you can take advantage of it, and how you can use it to actually potentially make a lot of money. This opportunity will probably not exist a year from now. So I wanna show you how you can set yourself up to take full full advantage of it, even if you're starting from absolute zero. But even if you have a big YouTube channel right now, you're going to immensely benefit from the information in this video. Now, as I said, I've been doing YouTube for the past decade. My name is Matt Parr. I run a bunch of faceless YouTube channels. That's how I got my start on YouTube. But for the past 5 years, I also have a personal channel. And this news that's happening, it's gonna be affecting both faceless and personal channels. Any type of channel on YouTube needs to hear this. There's actually 3 massive shifts that are all happening at the same exact time. And individually, each one of these changes could be a whole video where I talk about this because each one of these are a big deal. But the fact that they're all happening simultaneously creates a once in a decade window in my opinion. Shift number 1 is that YouTube's algorithm no longer cares about subscribers. And I don't just mean that subscribers matter less. I mean that YouTube has fundamentally restructured how they recommend content. Here's a direct quote from YouTube's own report. They say that audiences are initially drawn creators through special shared interests. What this essentially means is that YouTube isn't just pushing your videos to subscribers anymore. They're pushing videos to people based on what those people are interested in, regardless of if they've ever even heard of you. And think about your own behavior on YouTube as well. Like when you go on YouTube, when's the last time you've actually gone to your subscriptions tab and watched a video from there? You probably go to your homepage or you search something up that you wanna see. And then after watching a video, you go down a rabbit hole, essentially of watching another suggested video and another one. And what this means for you is a brand new channel with zero subscribers is that you can get pushed to the correct audience within days if your content matches what those people are interested in. So this basically makes the playing field more level. That's change number one. Shift number two, and this is the one that I mentioned earlier, is that YouTube created a dedicated specific team to discover and promote small channels. This was actually confirmed by Todd Bappery, who's one of the senior people at YouTube, which is that they now have full-time people whose entire job is just to find small creators and then push them to big audiences. Now, why would YouTube do this? If you think about it from their perspective, if a small channel gets a massive push early on and gets thousands of views on their first videos, is that creator going to be likely to publish more videos? Absolutely. They're gonna keep going because they had some momentum. And more good creators that YouTube actually identifies as being good, and I'm gonna show you how you can get your channel to be one of those channels that YouTube is likely to push out, and you can get all the views and all the subscribers you want, but as we mentioned, That's the easy part. I'll show you why this is even way deeper than that and how you can benefit from it. And so YouTube has a built-in incentive to literally make your channel successful if you do just a couple things. And now shift number 3, and this is the one that almost nobody is talking about, and the people who are talking about it, there's tons of hype about this and everything online, but people are going about it the wrong way. And shift number 3 is that AI content is flooding YouTube. And it's flooding YouTube with low-quality content. But that's actually made it easier, not harder, for specific types of channels to stand out. And I know that sounds backwards, so let me explain. YouTube is drowning in super generic AI-generated videos right now, and you might be arguing, okay, Matt, that's how it is right now, but in the near future, we're gonna be able to generate amazing quality videos. Even right now, you can generate really great quality videos if you do put time and energy into picking the right AI tools and everything else to do so. So you might be asking, Matt, what's your point? My point is that there is a specific type of AI channel that is not going to be commoditized by this rapidly improving technology that you can create right now to benefit from all 3 of these massive shifts that are going on. And this type of channel will actually allow you to monetize it from the first day that you start it. I know that sounds crazy, it sounds unbelievable, but it's true and I'm gonna back it all up in this video today. So YouTube is aggressively rewarding content that generates what they call viewer investment signals. Things like people clicking the links in your description, searching for other related topics after they watch your video, coming back to the same creator repeatedly, and watching multiple videos in a row. And what if I were to tell you there is a secret way that nobody's doing on YouTube right now that will allow you to benefit from this immensely right now? So YouTube is differentiating between passive scrollers, people who just go and watch YouTube Shorts. That is not where the next big businesses of YouTube are going to be made. The big businesses and the people who watch this right now who actually do what I'm gonna show you in this video, they're going to build gigantic businesses from YouTube in an easier way than ever before. So when you stack up all 3 of these shifts, you get a situation where a brand new creator with zero views, zero subscribers, and zero experience even can create content in a proven niche, and I'm gonna show you the best ones, have YouTube then push it to the exact right type of people if they do it in a specific way, and easily stand out from all of the other AI noise because their content is genuinely valuable and they build a real engaged audience of people who will actually take action. This is the opportunity that's going on, which is awesome. It's gonna allow you to build a huge YouTube channel very quickly, but a huge YouTube channel doesn't equal a huge business automatically. And most people who hear about this opportunity will all immediately make the same exact mistake. And that mistake is the reason that 95% of people will waste this entire window. And I honestly don't want that to happen to you. If you wanna do YouTube, if this is something you genuinely want to do, make sure to watch this and make sure to implement this because you will be thanking yourself next year at this time that you took action right now. Heck, you're gonna be thanking yourself 3 months from now that you did what I'm about to show you in this video. So when people hear that YouTube is pushing small channels, they immediately think, "Okay, that's awesome. I just need to then get as many views as possible." So they'll make clickbait titles, they'll jump on trends, they'll copy videos that have already been done, and some of the people who do this will succeed. At least they'll appear to succeed. There's— tons of small channels right now that are having some of their first videos get tens of thousands, even hundreds of thousands of views on some of them. And from the outside looking in, that's like, wow, this person's on their way to building a huge business with YouTube. Not necessarily. The real opportunity right now is not in getting those views. It's using YouTube's unprecedented willingness to push small channels to build something that most creators don't even know exists. And I'm gonna tell you exactly what that is in just a second. But first, you need to understand something that I like to call the wealth paradox, because without this, everything you're going to hear is just going to go in one ear, out the other. And the wealth paradox is this: on YouTube, there is almost zero correlation between subscriber count and views and income. I have seen channels with 1,000 subscribers making $30,000 per month, getting only a couple thousand views per video. Meanwhile, I've seen channels with a million subscribers getting hundreds of thousands of views per video, making only a couple thousand dollars per month. And the difference isn't luck, it isn't talent, and it isn't even exactly their niche. The difference is how their channel is structured. And the channels that are structured correctly are using something called the flywheel system. And I'm gonna share with you in this video exactly what the flywheel system is. But first I need to walk you through the foundation because it is essential whether you are just starting a YouTube channel right now you're thinking about doing it, or you already have a YouTube channel, you can also benefit immensely from what's going on right now. Even though you might not get pushed out necessarily by YouTube's small team, you can still blow up your channel like crazy right now if you just restructure a couple things in terms of the foundation of your channel. And so the foundation is essentially made up of this decision that determines everything for your channel, and that decision is your niche but not in the way that most people think. So most people think that a niche is just a topic or a category that their channel is about. That could not be further from the truth. If you approach your channel like that, that, oh, my channel is just gonna be about dogs, or my channel is just gonna be about cats, that is a recipe for disaster. The channels that are making real money doing this choose their niche based off of something completely different. They choose it based off of what I call product-market fit. And there's 3 components to product-market fit, that makes it align. And if even just one of these is missing, everything else falls apart. Component 1 is your problem depth. You want your channel to be about a problem that is genuinely expensive, not some just mildly inconvenient problem. Yes, there are life hack channels that get millions of views. I show these little life hack things, but you are never going to find a life hack channel getting barely any views making $30 grand or $100 grand a month. Now expensive doesn't just have to be monetary either. It needs to be expensive in terms of money, time, or emotional pain. And here's the psychology behind this. If somebody has a problem in their life that is costing them a monetary value of $500, $1,000, $5,000 a month, or something that's sucking up 10 hours of their week, or something that's keeping them up at night, that's making them question their direction in life, and your completely free YouTube video helps them make progress for that problem, the amount of trust that you will build is enormous. And trust actually converts into revenue in a way that views never will. And I'll show you how in just a minute. But how do you find deep problems? You go into niches that you're considering in places like Reddit, Facebook groups, Quora, forums, anywhere that people vent, and you look for specific language. If people are saying things like, "I've tried everything," "I'm so frustrated with this," "I spent thousands of dollars and nothing works," then you have struck gold. Those phrases are signals that you have found a deep enough problem to build the YouTube business of your dreams around. And you're gonna use that exact language in your titles and thumbnails later. Component 2 now is market willingness. This is where a lot of people get stuck because they find a painful problem, but it's in a market where people don't pay money typically for solutions. You need to verify that your audience actually buys things, and the easiest way to do this is to look at other big channels within your niche and go ahead and see what they are already doing. Are they promoting courses, software tools? You can also look at blogs in this niche as well and see what they're doing in terms of monetization. Do they have links in their descriptions of sponsors paying money to promote products in their descriptions, or are they promoting their own products? If that's the case, then that means that there is market willingness. And now let's get into component number 3, and this is the one that separates channels that are making $500 a month from the ones that are making $50,000 a month, and that is solution proximity. How close is the way that you are going to monetize your channel— I'm going to show you the best way of doing that in just a second— to the problem that your videos solve. And this needs to be a straight, direct line because if your videos teach people, for example, how to grow on YouTube and then you sell a course about email marketing, that's a disconnect and the conversion is going to be terrible. But if your videos teach about YouTube growth and you sell a YouTube growth course, that is a perfect line. Or let's say you sold a YouTube community or a software related to it, then you've got the perfect straight line. So you want a deep problem, market willingness, and really good solution proximity. And when you combine this with YouTube pushing your content out to brand new audiences, that is when the math gets genuinely exciting. You might be thinking, okay, Matt, that all sounds great, but I don't have a product to sell. What am I gonna sell on my channel? What does this even matter to me? Let's say if I'm running an entertainment channel, how is this gonna even affect me at all? Well, it doesn't matter what type of channel that you run, whether it's an entertainment or an educational channel or anything. Even if you don't have the perfect foundation right now, if you just implement the flywheel system that I'm about to show you right now, you can still benefit from some of these massive changes that are happening. And when I show you then how to use AI in order to do this the exact right way, that is when this gets really powerful. But if you are starting a brand new channel right now, make sure that you do it using the 3 pillars that I just shared with you because it's going to set yourself up for success 10 times bigger than any random entertainment channel could ever have. There's a reason that YouTube Shorts channels barely make any money, whereas long-form channels make 10 times more. And it's not just the fact that you have longer videos, but it's the fact of how those videos are monetized. I'm gonna explain all this in just a second. So right now I want to show you the structure that the wealthiest channels on YouTube are using, and it's the reason that the current opportunity happening on YouTube is so much bigger than you might realize. And this system that I call the flywheel system revolves around one single video. Just one, and I call it your flywheel pillar video. And like I said, it doesn't matter what type of channel that you run, your channel needs a flywheel pillar video to take full advantage of the opportunity that's happening right now. And what's crazy is how simple that this is. It's not easy, but it is relatively simple. And this video that's gonna live on your channel is going to be a video that's at least 30 minutes to an hour long. You might be saying, "Matt, that sounds incredibly difficult to make a video that long. I'm gonna have to put so much work into scripting it and making it." Well, it's actually a lot easier than you probably think. And that's because this video can literally just be a slideshow video that you put together going over some of the biggest problems that people have in your niche. And if you set your channel up correctly, you have a giant problem that people have. And if you solve a couple of those small problems in a step-by-step way, in this pillar video, you will make an immensely valuable piece of content. But we're not just doing it to make a valuable piece of content. We're doing this because it's gonna allow us to monetize our channel to the next level, as well as implementing the whole flywheel system that's gonna allow your channel to benefit from the massive changes that are happening right now. And that's because this video is going to allow every single other video on your entire channel to have just one job, and that is to provide standalone value while directing viewers to your pillar video through end screens, which are simply buttons that can pop up at the end of your video. People can click it and then watch another video. So when somebody finishes watching any video on your channel, instead of sending people to a link in the description where you try to sell them something, or instead of sending them to another random video on your channel like 99% of channels do, you are missing out on something massive by doing that. And what you're missing out on is something that almost nobody on YouTube even know exists, which is called session time. Now, as we discussed earlier, YouTube is going through this massive change right now where they're prioritizing those high-intent viewers, viewers that are gonna go on to watch other long-form videos instead of just swiping mindlessly through entertainment videos. And when YouTube sees a theme of people watching one of your videos and then going on to another very long video on your channel, it's gonna then start to recommend that very long video in the suggested video feed of all of your other videos. So that gives them one more opportunity to then watch that video, further reinforcing that path that viewers on average take. And not only are you keeping people on YouTube, which increases something called session time, which is how much time people spend on YouTube after watching your videos, one of the most important statistics that 99% of people overlook. Not only is it doing that, but it's also making the video that referred people to the long video and the long video itself do better by themselves in the algorithm. But again, we're not just doing this for views. So what we're gonna do at the end of that pillar video is that is when we're going to sell something. That'll be the only call to action that we ever have to make on our entire channel, which is at the end of that video. And that's the easiest time to sell anybody because they just stayed with us for a complete 30 minutes to an hour, plus they might have watched another one of our videos. And this makes it incredibly easy to sell anything, whether it's your own product, an affiliate product, whether it's a course or a software, it doesn't matter. As long as you have something that actually connects with the pain that your audience is having that solves it, that will allow you to fully monetize this opportunity. But even as I mentioned, even if you don't have anything to sell and you don't want to ever sell anything on your channel and you just want to do an entertainment channel, just having a pillar video on your channel that you direct viewers to let's say you ran a scary story channel and you direct people to a compilation of all of your best scary stories that's multiple hours long, and you direct people to that video, you're gonna be keeping people on YouTube for a long period of time, racking up all of that session time and benefiting from this as well. You're just not gonna be able to monetize it as good as if you made your channel from the right foundation. In my opinion, that's making an educational based channel. And let me show you the math on this and why this beats the traditional YouTube approach by far. Let's say you're getting 10,000 views per month across your channel. With just using AdSense like 99% of channels do, you're gonna be making $30 to $80, not exactly life-changing. But with the flywheel system, let's say about 20% of those viewers, which is 2,000 viewers, go on to watch your pillar video. And again, this can be through your end screens, a link in the description, as well as popping up in the suggested video feed, which will naturally happen. And then let's just say 2% of those people, literally just 40 people, take action on your offer. And if you're promoting, let's say, a $47 per month software or a $47 digital product, that's almost $1,900. And if it's recurring, if it's like a community or a software, that's almost $2,000 per month. And that's a number that even a tiny channel can realistically hit. And that's not even counting the fact if you promoted something more expensive, if you got more views, which I'm 100% certain you can if you follow all the best practices that I teach on this channel. So let's say you then scale that to 50,000 views a month, then you're potentially looking at 5,000, 10,000 a month. Let's say you get 100,000 views a month, 500,000 to 1 million views a month like I'm able to do on this channel. You can do the math, and this is exactly why subscriber counts do not matter. And so this is a way that you can actually make a ton of money from your YouTube channel. And so this flywheel structure of structuring your YouTube channel, and if you do it in an educational niche, it'll allow you to scale to as many views as you want. And more importantly, it'll allow allow you to do it profitably. But all of this only works if people actually click to watch your videos and if they watch them all the way through so that they then go and watch your pillar video. If people click off your videos after a few seconds, it's gonna send YouTube the wrong signal and you're not gonna get push out even if you do all the stuff that I just taught. So it's incredibly important that you keep people on your videos and keep them watching throughout the entire video because the way that YouTube works is that it tests tests content to a small audience. You'll notice if you've ever made a YouTube channel before and you upload some videos, you will get impressions to those videos, and that's because YouTube is testing your content to a very small audience initially. And if it does good to that audience, meaning that people click it at a higher than average rate, people watch through a good amount of the video, and then ideally they go on to watch your pillar video as well, and that will just absolutely explode your channel if you do it correctly. Where most people mess up is that they never get the clicks in the first place and then once they do get them, people don't watch through their whole videos. Now, as for the right video ideas, most people think, well, I'm just gonna copy what's already worked, right? And there is a lot of truth to that. You know, a lot of my biggest channels, some of the biggest breakthroughs that I've had on YouTube came from redoing concepts that have already worked. So feel free to do that. Don't just guess what's gonna work. However, what's even better than modeling what's already worked is doing something called the combination method. Now, the combination method consists of taking two different ideas that have both independently done well on YouTube, meaning you go on your niche, you make a list of different channels, and you see two different ideas that are apparently completely opposite, right? So for example, with my channel here on Make Money Matt, I found this video talking about side hustles that were illegal, and then I already did a video on my channel that did really good talking about niches that you should avoid on YouTube. So I combined these two ideas into niches that are banned on YouTube, and I even did a similar thumbnail style to it as well, and it did incredibly good. And I even thought about this as well, like I've done this without even really realizing it on a lot of my top YouTube channels. So this is the absolute best way of finding incredible ideas for your channel. You find two ideas and you put them together into a single amazing idea. Thumbnails are now super easy with AI. You can literally just use a tool like Tailzee and make incredible thumbnails. But if YouTube tests your content They see you're starting to get clicks because you have videos on the right subjects with good thumbnails, so people click to watch them. But if people click and they only watch 30 seconds, they're going to stop promoting it. So let me show you the single most important skill for making this all work. And it's not what you think. It's not editing. It's not having a great camera, perfect audio. In fact, a lot of the channels that do this are completely faceless. The skill is engineering tension into your videos. You might be saying, Matt, what in the world do you mean by tension? What this simply means is keeping people on your videos and making it almost impossible to leave them. And I'm gonna teach you a technique right now that's going to transform the quality of every single video you do from now on, and I call it the tension engine. And it's based on a psychology principle that every filmmaker, storyteller, and content creator uses whether they realize it or not. And here's how it works. Every 60 to 90 seconds, you create what I call a tension point. And a tension point is the moment that you introduce a piece of information that the viewer desperately wants a resolution to. And you don't resolve it immediately. Instead, you overlay additional value that adds additional context to it, and then you resolve it. And you repeat this process of building and releasing tension throughout the entire video. And the key with this is that every time you close a tension point, another one needs to be opened immediately. And you might have noticed that even in this video, I'm doing this exact process. And every single channel with 50%+ average view durations on their videos all use this pattern over and over. But the tension engine, it's just the backbone and the structure of your content. And ideally you want that last loop then leading to your pillar video. But even though that you have a structure, you need your content to be genuinely more valuable than what's already out there. Because YouTube's system isn't just promoting any small channel, it's promoting small channels whose content performs well to small initial test audiences. And here's my exact process for ensuring that yours will. You go to the top 3 videos on whatever your topic is about, you watch them at 2x speed, you make bullet points of what the videos cover, and then you include all of that information in your videos. And then you go to the comment sections of those videos, you see funny jokes that people have made, and you take all that information and also put it into your videos. For example, if one of the videos that you find is about productivity hacks and the comment says, This is a great video, but I really wish you showed how to stick with it long term. That's exactly what you're going to cover in your video. And this will automatically make your video more comprehensive than anything else out there because you're taking all the best information from all the other videos and you're essentially being an information DJ with information that's already out there and you're remixing it in a new and better way, therefore providing more value to viewers. Now, if this all sounds super complicated and you just want an AI to do this all for you, That's actually possible now. And my team and I have actually built a tool called TubeMagic that will do this exact process completely for you. And I actually use it with all my scripts, including this video that you're watching right now, because you can put in context videos, it'll take all that best information, and then it'll use the tension engine that I taught you about right now, and it'll do that all completely for you without you even having to think about it. And now when it comes to AI supposedly commoditizing everything, Yes, it is going to commoditize a lot of types of content, including mostly entertainment-based content, because that type of content doesn't have any real connection with the viewers. It's not helping them solve any problem in particular. But you might be saying, okay, Matt, but what happens when AI does get good enough? In a couple months, it'll be able to do videos better than any educational creator. What do we do then? And that's why I'm saying this window is not going to last forever. So it's imperative that you use this window right now and you use AI yourself in order to compete with all the other channels out there. And my personal suggestion, if you want your channel to be as commoditization-proof as possible, would be that you have a face of the channel so that you're building real brand IP. What this means is having a personality behind the channel. Now, if you're doing a personal channel like I have here, that's easy. Then the personality is myself. However, if you're running a faceless channel, It's easier than ever now to use tools like Nanobanana Pro to generate up a character like channels like Yellow Dude, who is in the health and fitness space, who gets millions of views per month, who makes tons of money, who do this process that I'm teaching you today. And channels like Captain Workout, channels like Zinni Studio, channels like Chris Invest, all of these channels are doing what I'm teaching so that when it becomes so easy to just generate a video by just typing a simple prompt, and I have an AI company as well called vid.ai, which allows people to do literally just that, make a full 20-minute video in a few seconds. When that becomes that easy, then we really need to look into differentiating our channels further by having a personality who's the face of the channel. And it works incredibly great with faceless channels as well. In fact, that Zinni Studio channel, she makes $15,000 a month literally just promoting a paid community from her channel. And so if you start your channel now in the midst of this perfect storm that's going on and you have a personality behind it. So you're building a real brand. So as AI tools get better and better, as they will, you're going to be using them to make the right type of content so that in 6 to 12 months when it's incredibly easy to make any video that you want, you're going to be doing so from a really good position. And even if it becomes super easy for everybody to do this, most people are going to focus on entertainment content and they're going to do this the wrong way. They're not gonna focus on building a real business from this, and they're not going to make their channels as commoditization-proof as possible. And I think it's incredibly helpful to think about where you wanna be 12 months from right now. You still wanna be watching videos about how to start, or do you wanna actually be having a channel that's yours, that's producing real income? Every single successful channel that I've ever worked with started exactly where you're at right now. The only difference is that they started. And now if you want the pillar video scripts, niche research done completely for you, direct access to me and my coaches who help me run my channels, and access to my content team that will actually make the content for you in the way that I'm teaching, and a step-by-step system that will remove all the guesswork. That's exactly why I made Tube Accelerator. Feel free to click the link in the description, book a call, and we can see if it's a right fit for you. And now everything that I shared in this video today only works if your videos do not get taken down and if your channel doesn't get taken down. It would be an absolute shame for you to do everything that I just taught in this video, for you to start blowing up on YouTube, to figure out that you're within a niche that is essentially banned, that you should avoid at all costs. So that's why I want to give you the opportunity right now to check out this video next to me, which will show you the niches that are effectively banned on YouTube that you should avoid at all costs. Do not do any of these niches right here. Watch this video, please. It will save you so much time and effort. My name is Matt Parr. Thanks for watching, and I will see you there.