Matt Par breaks down YouTube's new auto-dubbing and translated thumbnail features. For entertainment channels, it can boost revenue in high-CPM countries like Germany and Japan. For product sales, translating just the thumbnail isn't enough: you need to localize your entire funnel, which gets complicated fast.
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So YouTube rolled out a new multi-language thumbnail feature. And if we go to a channel like this one right here and then we switch our language, German for example, as you can see, the text on the actual thumbnails is now German. And now this is kind of huge because I actually run channels that have over a million subscribers that are literally just translated versions of my other channels. But you don't really need to be running a whole different channel anymore. And now YouTube has had auto-dubbing enabled, which allows you to speak multiple languages like this. Oh no, not to put that on YouTube for— And it'll automatically dub you into any language. However, I made this video right here warning people about this. And even though this new thumbnail feature's really cool and it allows you to get a lot more views and potentially make a lot more money, if you need to understand how to use it correctly now, in order to use it, you'll go to your YouTube Creator Studio, then you'll go to Content and then click on any of your videos and then click Languages on the left-hand side. Now by default, it's going to auto-dub your content into a bunch of different languages. However, if you have text on your thumbnails like I do on a lot of them, it's not going to make sense and people in those languages are not going to be clicking as much. And so to fix this, you can click on any of those languages like German, for instance, and then scroll down and you'll see this option to add a thumbnail. And now if we copy our video link and then we go to YouTubeThumbnailDownloader.com, paste it in, copy this image right here, go to ChatGPT, paste in the image and say, make a German version of this thumbnail, just changing the text to be German. Just like that. Now we have a German thumbnail and we'll go ahead and upload that right here and then click update. And now YouTube says that this is going to help you get more views in other languages, which is obviously true. However, I'm wondering, is this going to help us get the right views? And I actually don't think so for a lot of channels, because if you're selling something from your channel, which I highly recommend doing, whether it's a course or a digital product, you would have to also translate that product into multiple different languages. In order to sell it. And yes, you could theoretically do that. Like, for example, my website here is on Lovable, so I could say, make a German version of the homepage, and boom, just like that, I've got my website translated into German. But then I need to translate the course. And yeah, I could go to ElevenLabs, translate the entire course by using the dubbing feature, but then customer fulfillment will have to be in that language as well as customer support. And we need to make sure we're using a payment processor that processes payments in that country. And due to all of this complexity, I think it's generally not worth it. And now, of course, some people people watching in another language are also going to speak English. So if you have a link in your description that goes to what you're selling, a certain percentage of those people will speak English and they will join. But in general, I think your time is better spent just making new videos instead of making individual thumbnails for every single language with one exception. And that exception is if you're running an entertainment channel, in which case I would recommend translating your channel because more views equals more ad revenue. You don't have to worry if you're not selling anything. But even if you are selling something, you can always remove the link from your description as well for the individual translated videos. Now, if you were to use this, which languages should you focus on translating your videos into? Well, if we go to the highest CPM niches on YouTube, as you can see, we have the United States, Australia. These are obviously going to speak English. Then we have Switzerland and Norway. However, the amount of people that are in those countries that watch YouTube is only a couple million. So that's generally not worth it in my opinion. Then we have New Zealand, Canada. Germany, however, has 65 million people. However, a good percentage of them also speak English. So you have to ask yourself, is that even worth it? But if you were to do this, the languages I would do would be German, Dutch potentially. It's on the verge of having enough people. French is a very good one. Korean is a very good one. I actually run a really big Korean channel, which is a translated version of one of my other channels. Same with Japan as well. That's a very good one. But of course, the lowest CPM languages are going to be ones like Hindi, for instance, which yes, you can get a ton of views. There's tons of people in India, but the amount you make from those views is comparatively going to be a lot lower. So that would be lower on my priority list for translating my channel into that language. And so what does this mean going forward, and what should you practically do right now? Well, if you sell a product that does have translations into multiple different languages, feel free to do this because this is definitely going to help your channel. If you run an entertainment channel, feel free to do this for some of the top languages that I just mentioned. But for me personally, I already have some big channels in other languages, so I'm likely just going to keep those running because they're getting a lot of views per month. And as I mentioned, some of them even have over a million subscribers. And going forward, what I predict is going to be happening is eventually it'll get to the point where YouTube will automatically even then translate your thumbnail for you in addition to translating text in the videos. That's one of the biggest things that also makes me a bit skeptical about this dubbing feature is the fact that if you watch any video in a dubbed language like this, yes, the language is correct. However, the text in the actual video is not correct. So if you have a lot of titles going throughout your videos and so forth, that's not going to be correct. And on my translated channels, I pay people to cover those titles up with the translated text. But in the future, I'm sure YouTube will figure that out as well. So if you're thinking of starting a channel in a different language, I would honestly hold off on it and just think about using the dubbing feature in the future because it's only going to improve. But if you wanna make as much money from YouTube as possible, your focus should not be on translating your channel into multiple different languages. Your focus should be on sticking to one language and selling something within it. And then get that up to the point of making tens or even hundreds of thousands of dollars per month, which is very possible 'cause you can 100% do that in one language. I hope this helps. And if you want to discover how to build the best YouTube business you possibly can, my program Tube Accelerator is open right now only for the next 4 days until the end of the month where we are going to be closing it. So if YouTube is something that you want to do, now is the time to jump in with Tube Accelerator. The link to it will be down in the description. And I recently made a completely free 5-video series on this new way of doing YouTube that I'm teaching within Tube Accelerator. You can check it out next to me right here. You'll see a full explanation of this new way of doing YouTube. And then how Tube Accelerator can help you if that's something you want to do. Check it out. My name is Matt Par, and I'll see you there.
