6 AI Workflows You Can Steal For Your Business in 2024

I think most people don't realize, like, how much better Perplexity is than Google.

You can really, really rapidly do a lot of research and get a lot of ideas super, super quick. And to me, that's really powerful. But also, I hope nobody goes and takes this idea and runs with it.

Tons of people will. Tons of people will.

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Hey, welcome to the Next Wave podcast. I'm Matt Wolf. I'm here with Nath Nathan Lands. And you know everybody's talking about AI. AI is everywhere. It's all over the news. Every big company is putting AI into everything. But we keep hearing the same question. What the heck do I actually use this for? How is this benefiting me? How is this going to make my company better or my daily life better? Well, that's what we're going to talk about in this episode today. Nathan and I, we're going to share with you some of the ways that we're actually using AI in our own businesses. So that's the goal of this episode, is to break down the ways that maybe you're not even thinking about that AI could really, really benefit your life. I think there could be some overlap here between what you're going to say and what I'm going to say, but there'll be some slight nuances to the way I do it versus the way you do it. You want to kick it off. What's the first actually actionable use case for AI that we can talk about here?

I saw this tweet from Balaji, which I thought was really interesting because for a long time I've been a huge fan of Perplexity. I've started using it for a lot of the research I do instead of doing a Google search. I found that often I get better answers on Perplexity, actually. And I've started using it for the podcast research, especially, like for interviewing a guest. You type in the guest name and like the information you get from that is so much better than just doing a Google search. You get videos they've been in, you can ask it, follow up questions. But you know, like, what kind of stuff did they talk about on recent podcasts or whatever? It's Great.

If people want to learn more about Perplexity, we actually had Aravind, the CEO and founder of Perplexity, on the show. So make sure you check out that episode. But what Perplexity is, is it's essentially a large language model, like Chat GPT or like Claude or whatever large language model you're used to using, but it also searches the Internet for you whenever you ask it any sort of questions and then uses whatever it finds as part of the context for their response. So you could ask it questions just like you would ask Chat GPT. And when it's formulating that question, it's always going to do like a search on the Internet to try to make sure it's giving you the most sort of informed response that it possibly can. And once you start using it, often it's kind of hard to go back to regular Google.

Right? And so I saw this tweet from Blood Jazz was genius. Like, yeah, you can actually just change it, right? You can, you can go into Google Chrome or whatever browser you use and you can change your default to be Perplexity and then it works.

Google made that like an option in the settings where you can just.

That's. It's like it's slightly hidden. It's like, like it's, it's not as easy to find, but it's not like.

You don't need any sort of extra Chrome extension or anything like that. You just go straight into the Chrome settings and then do a search for it and then you can make that your primary search engine. So now like whenever you type, setting search engine, the URL bar at the top, it's going to search Perplexity instead of Google, right? Yeah.

For example, if I type in the Next Wave podcast right here. Right. And so now it's like pulling up all of our episodes. It's giving a synopsis of what the podcast is about. It's even like sharing some of the feedback from listeners, which is wild related topics and. Yeah, and then you can even ask follow up questions, right? You could ask about a certain episode, what happened on this episode, or what were the key takeaways. And it has all that.

I'm curious, what are some of the ways that you're using Perplexity that have, I guess, made life easier, made business easier, made daily productivity easier. Like what are you actually using Perplexity for?

I mean, mainly like researching companies, research for, you know, the podcast, but also for meetings, like if I'm meeting somebody and I don't know much about them, maybe Before I would look at LinkedIn, but it's like kind of, you know.

Yeah, yeah.

So much information and a lot of it's really kind of.

Well, and Perplexity is actually going to pull in stuff from LinkedIn a lot of times as well.

Right, right. And then you can ask, you can ask follow up questions, which is way better because if you want to actually talk to it and have like a thing where, like, oh, where did they go to, you know, what company did they work at? What were they actually responsible for? I just like that experience better than looking at someone's LinkedIn. And, and also if they were on videos or whatever, you get so much more context about a person for a meeting. So I think that's like the main use case. I'm sure there's tons of others for people who are doing other kinds of research, maybe market research, other things that Perplexity is, is great for. Like I said, I had a really hard time developing the habit. Just I'm just so used to going to Google or LinkedIn and I'm finding that this is definitely helping me to develop the habit of like, oh, just use Perplexity for that stuff.

For sure. For sure. Well, I'll share my first one because it's super related. It's related to Perplexity as well. I was going to talk about how I actually do guest research for the podcast using Perplexity. So basically I plugged in myself as if I was interviewing myself today just because I was curious what it would bring up. But this is the type of thing I'll do before every single podcast. I'll give it a prompt like, I'm interviewing Matt Wolf, the YouTuber and creator of future tools, on my podcast today. What should I ask him to ensure an engaging, educational and entertaining episode? So that's the prompt that I like to give. I always like to give extra context just in case, like somebody else has that same name. Like there's a professional golfer named Matt Wolf. And so if I just say like, what should I ask Matt Wolf? It'll be like, how do I drive the ball farther or whatever. Right. So I wanted to make sure I gave that additional context of the YouTuber and the creator of future tools in my prompt. So I know it's going to pull up the right Matt Wolf. But then I also don't want it to just ask like boring questions about the company. Right. Like let's say I plugged in somebody that works at HubSpot or something like that. I don't want it to give me questions like, what are HubSpot's new initiatives for 2025? You know, like, I don't want it to get, like, boring corporate questions. I want them to be engaging, educational, and entertaining. So very, very specific in the way I prompt it. But then, like, you can see the steps that Perplexity went through. Research background information about Matt wolf and his YouTube channel. Identify Key topics and areas of expertise for Matt Wolf that would make for an engaging and educational podcast. Brainstorm a list of potential interview questions that would cover the key topics and provide an entertaining and informative episode. So you can actually see the way Perplexity is sort of thinking through this. It's almost borderline agentic, right where it's. It does this one search and it goes, okay, we've got this information now. Now use this search. And it pulls up more information. And you can see here up at the top, Matt Wolf, creator of Future Tools, current job founder at Future Tools, YouTube host and podcaster, where I live my education. It apparently pulled all this in from LinkedIn and has like a little bio of me right there over on the right sidebar, you can see a whole bunch of content that I've been involved in with the ability to watch it. And then it brings up some questions. You know, what sparked your interest in AI? Can you describe your journey from being an entrepreneur to becoming a YouTuber? How do you stay organized and manage your time effectively? And it broke this all down into sections. And I'm telling you, like, sometimes maybe we shouldn't put this out to the world, but sometimes we'll pull on a guest onto our podcast. And we've had such a busy week that we didn't have all of the time in the world to research the guests. Well, this right here just made it infinitely easier. So I wanted to share this because it's very related to what you were talking about. But also, like, if you're going in, interviewing for a job somewhere, plug in the company here, plug in the person's name that's interviewing you here, and learn more about that person. So you're going into this interview, like, dialed in and ready to have the conversation with the person that you're talking to, right? If you're about to just jump on a call or a pitch meeting or something like that, you can really, really rapidly do a lot of research and get a lot of ideas super, super quick.

Yeah, I mean, I think most people don't realize, like, how much better Perplexity is than Google. And, like, and it seems like Google. The quality of Google seems to be going down every year and it's like most people just don't realize it because it's like it slowly has been happening, right? Yeah, yeah, but, and now with like, you know, AI content being mass generated, like the quality is going down more and more it seems. And you know, Google's tried to fight that by relying more on authority. So now that's why you see Reddit and Quora at the top. But now people are using AI to mass spam Reddit and Quora. So it's just the quality of Google continues to go down. It's when you, when you search for something, you often don't get the answer unless it's something very simple. You often don't quickly get the answer to, you know, to your question. Yeah, but with perplexity. You get such, such great quality, you know, answers, whatever you're asking and all the extra information with the videos and you can do follow ups. I highly recommend people try.

Yeah, and even like Google was trying to do this same kind of thing now, right, where you do a Google search and it has the AI response up at the top. The problem with Google is it still to this day doesn't know the difference between a meme and reality. Right. Like all of the stuff that came out with Google, like saying, hey, maybe you should try putting glue on your cheese to make sure it sticks to your pizza. And how many rocks should you eat per day? And you know, geologists recommend you eat at least 17 rocks a day. All of that stuff is because memes exist that said that random ass stuff and Google thought that it was, you know, actually factual information that it fed through its AI. Perplexity doesn't seem to have those same sorts of issues because I think it's sort of doing a little bit more cross cross referencing than what Google is doing.

Yeah, they started from scratch like thinking it, you know, thinking how to build a search engine or you know, an answer engine up, you know, from first principles. Whereas I, Google is relying on really antiquated technology they built a long time ago. You know, you even see this in some of the recent stuff with like people trying to search for Donald Trump or the assassination attempt. And it's like, oh, did you mean Kamala Harris? What the heck? What, what are you talking about? And, and I don't think that was like somebody manually doing that. That's probably just based on like all the news sources they're pulling in information from and they're putting certain authority to those certain news Sources, and that's probably why that happened. But. But that's based on, like, antiquated technology, and that's probably why all that's happening. So, yeah, people should be using perplexity. Okay, this next one, I saw it from a tweet from Ali Miller she calls the Claude Walk. And I've actually heard this from other people, too, like Dan Shipper. Apparently, this is one of his top use cases for AI, is that when you're thinking about something, instead of just sitting in your room in your office and just kind of working on it that way, actually get out and get some exercise and do work at the same time. Right? And AI actually makes this actually feasible now. So, like, so what he. What he does and what Ali's suggesting people do is go for a walk and then use something like Super Whisper or something like that to transcribe everything that you're saying and then make it. We actually have notes, which then you could, you know, you could feed into ChatGPT or Claude, tell it to remember it or, you know, and make it accessible. And I think Dan said he's even using that for his newsletter. I believe, like, that's how he's writing his newsletter. And so I was like, I have to start doing that because, like, I've been on, like, a big health kick especially, you know, I think in the age of AI, being healthy is really important. And I was like, okay, so if I get out for a walk and whatever I'm thinking about for my newsletter, just say it as I'm walking, right?

That would save so much time. But also, I just. I find that when I'm walking, I'm more relaxed. I can. I'm more able to think. You know, it's kind of different than jogging, where it's hard to think. When you're walking, you can think very clearly, sometimes even better than when I'm sitting down. And so I'm trying to get in the habit of doing that. I'm having kind of a hard time getting into it because I feel like in Japan, it feels slightly awkward to be like, the. The American guy walking around where everything's really quiet here in Kyoto. And I'm, like, walking around talking to myself outside. People are staring.

I feel like people are worried about that less and less and less these days because it's so common now to be, you know, just have, like, AirPods in and be, like, talking to somebody on the phone while you're walking around or something. So I don't know. I've always felt self Conscious about that as well, but I feel like it's definitely getting more normalized.

Yeah. So here's Super Whisper. People can check it out. See, I'm actually planning on, like, installing this and trying it today. I haven't tried it yet.

So what does Super Whisper do? I've heard of it, but I'm not super familiar with it.

So you can download the app, I think. It's mainly on Mac os, I believe. And you download it and it just helps you transcribe, you know, whatever you're saying to it. So it's like you just talk to the app and then it transcribes it for you.

Okay. Similar to Otter, I use Otter for the same thing.

Okay.

Yeah, you Otter.

No, how do you use Otter?

So Otter is the same idea. It's an app that's on my iPhone that I open it up and you just start talking into it, and it basically transcribes whatever you say in real time. You know, one of the ways I actually use it, this is actually not something that was in my notes, but I'll share it anyway because it's top of mind is whenever I go to these conferences, when I go to Google, I o. When I go to Microsoft Build, I'm going to Medicine next month. Whenever I go to these events, I actually pull out my iPhone, open up Otter, and then set it on my lap and just let it transcribe the entire presentation that somebody is giving. And then when it's done, Otter will give you, like, the, like, summary and bullet points of, like, here's the main takeaways from the transcript that you just created. And it will just, like, give me bullets of like, here's the 10 things they just talked about in this presentation. So I can sit in the presentations and just completely zone out if I want and not pay attention. And I'll just have my Cliff notes of the entire presentation sitting on my phone later. It's awesome.

Yeah, that's great.

But actually, you know what I'm going to share? I'm going to. I'm going to jump to another idea that I was going to share today because it's related to what you just said right there.

Oh, okay. Okay.

Similar concept. But one thing that I like to do when trying to create, like, documents, like PDFs or any sort of written blog posts or things like that, is I like to speak them out and then have them transcribed and then use AI to sort of reword the transcription for me into something that sounds more like a written article versus just like Reading a transcript, right? So the most recent one that I did. I'm sort of laughing. You'll understand why I'm laughing in a second. The most recent one I did was HubSpot reached out to me and asked if I can help them create a PDF on all of my thoughts on, like, the AI world right now. And they sent me this questionnaire with, like, 14 questions on it. And I looked at it and went, man, I'm gonna have to actually, like, sit down and type out responses to this whole thing. Oh, this is gonna be. This is gonna be a pain in the butt. So what I actually did instead was I gave this questionnaire to Emily, who's my. My assistant. I gave it to Emily. We jumped on a call, and I said, read these questions to me. Just pretend like you're interviewing me for a podcast or something and read these 12 questions to me. And I'm going to record this, and I'm going to record my response to every single question. So I recorded the entire conversation as she read through these 12 different questions, and I answered every single question. And then I took that recording and I pulled it into descript. So, descript, you can upload an audio or a video file. It will transcribe the entire thing for you. So I used a script to get my transcription, and then I took that entire transcription and I pulled it into. Into Claude. Claude lets you upload really long text files. And then I pulled the whole thing into Claude, and I went through. And I had it actually answer the questions again for me one by one, but using the context of the document that I uploaded. The idea was, um, I uploaded the entire transcript as, like, the context, and I said, use this transcript to answer the questions that I'm about to ask you. Right. So then I went through the document again, the 12 questions, and I took question one, copied and pasted it into Claude, and then Claude responded to the question. But based on the answer, answers I gave in my transcript. And I just went through every question with one at a time, and had Claude write up a very succinct response that had, like, my sentiment in it. It had the ideas and thoughts and things that I shared in my response, but it, you know, did it in, like, a single paragraph per question. And so it's super helpful to write up documents and articles and things like that. And so how other people can apply this is. Let's say you want to write a blog post on SEO.

I don't know.

I don't know what niche you're in, but let's say you want to write up a blog post all about, like, the top 10 SEO tactics or something. Write out a list of questions that you think people would want answered about SEO. Just write out all of those questions and then record yourself just answering those questions out loud. And then you can pull it into one of these transcription tools like descript. Let descript transcribe the whole thing, and then take that entire transcript, pull it into Claude, and then have Claude turn that into a written article or a PDF document or something like that for you. And it saves so much time, and it writes it probably way better than you would have written it yourself, let's be honest. So that's a really, really good process. But it's very similar to the idea of going for walks and just sort of transcribing your thoughts as you're walking.

Yeah, that's awesome. Anything like that takes it to an area where humans are living more of their lives and being healthier while actually still getting their work done, I think is awesome.

It actually kind of goes into my next one. So my next one really is about using AI to stay healthy. So this is not for work, but I do think it's relevant. If you're healthy, you can work better. And I think a lot of people have not really connected the dots too, that in the age of AI, people are probably going to live a lot longer.

AI is most likely going to unlock some major advancements in healthcare that people might end up living 10 to 30 years longer, maybe longer. So you want to be healthy, right? Like, like, you don't want to be, like, old, like living a super long life, but you're, you're very unhealthy. Like, no, you want to be somewhat healthy. And so I've been trying, like, on a big health kick over the last year. I had gained a lot of weight during COVID and I just kind of like, kept it on and like, you know, lost five pounds here and there, but still was quite overweight. And then about a year ago, I started going to the gym a lot, like, quite, quite often. And the first thing I realized, though, was, like, you need to really track your calories and your protein. I'd never done that in my life before. I. I had mostly been, like, kind of slightly overweight most of my life. I was super fit when I was maybe like 18 or 19. And so I realized, like, okay, you got to track calories and protein. And so I've been using this thing, actually. It's a custom GPT that I created which is. It's very simple. Like, it doesn't do all the stuff I want it to do. It's like, you know, I would like for it to do a lot more, but the memory is quite limited on what, you know, what they'll actually remember. And it's real simple. And I just have a thing here where I have, like, for example, I'll do, like, a new day. You know, I'll just, I'll. I'll, like, type this in. I'm typically doing it on the mobile app. I'm typically not doing on my desktop. But anyways, you type in, like, new day and you'll, you'll set, like, what are your calorie goals for the. For, for the day, what are your protein goals? And just anything that I eat. Like, if I know the calories in protein, I will type that in. And I can even. You can even do just shorthand, just, literally just put the. You don't even have to tell it what's calories and protein. It'll figure that out. You can just put the two numbers and it'll, It'll know that if you want, you can add a description to it. So, like, oh, I had a. I had a latte or I had oatmeal or whatever. But also the really cool thing is you just kind of keep this same window open, the same tab, and like, you'll, you can go back to it every day. And I'm sure at some point there's some kind of memory limit there, but I've been using it for, like, two months now. The same one?

Yeah.

And, and then the cool thing is, like, it, in that single context, it remembers all the stuff you, you, you know, you shared before. So, like, oh, I had this protein drink or whatever. It'll know what the calories and protein are for that. So you don't have to type in the numbers anymore.

So you're basically using it to track the calories and protein. Is there, Is there any other, like, benefit that you get out of it? Is it, like, giving you motivation? Is it giving you, like, I would.

Like to do more so, like that.

Yeah.

Yeah, I would. Like, yeah, it's literally just doing the calories and protein. Like, I, I wanted to do a lot more. I was like, okay, I'm gonna make this, like, a really cool, you know, custom GPT where, like, it'll, like, it'll, it'll motivate you. It'll, like, track your progress. Like. Yeah, it's currently not capable of doing any of that. Like, I mean, I'm sure you could, you could build an application that used ChatGPT's API. I'm sure you could do that. But in terms of a custom GPT, it doesn't seem to be possible at the moment.

Well, you could use, you could use like the RAG method, right? Retrieval augmented generation, where like every time it gives you an update, copy and paste it into a text file and then upload that text file and then it will.

Yeah, I've been too lazy to figure that out.

But. But yeah, I mean, for me, it just, it simplifies tracking calories and protein setting my, you know, I just type new day every time when it's a new day and it starts over. If I want to change anything, like, okay, right now I'm trying to diet. Okay. I reduce my calories by 300 or something like that. If I'm trying to gain more muscle, I increase it by 300. I am trying to give it to where it could actually coach you more on that. Like.

Yeah, yeah.

I tried to feed it like different documents from like, people who I really respect. Like, different, like health scientists and things like. Or exercise scientists and. And then it's pretty useful. Like, you can talk to about, like, okay, I want to bulk right now. Like, what does that mean? Like, how many calories should I be taking in? Or yeah, yeah. What should I be doing differently with exercise? So it will answer that kind of stuff.

Yeah, yeah. Because what'll be cool is, is like, you know, you can go in there and be like, oh, I've seen, like, I've plateaued. I haven't, you know, been able to add more weight to my bench press or whatever in two months. What do you think's wrong? And based on all of the memory of all of the data you've plugged in might be like, oh, well, it looks like you're doing this wrong with your diet and maybe, you know, you didn't do this with the weights or whatever. And it can actually start giving you custom feedback based on everything you input. Like, I feel like that's probably something that can be achieved right now with clot or GPTs. I just don't know the exact formula to do it.

Yeah. So somebody should go and copy my thing and then actually make it super useful. Do your. Do your own thing. Have at it. I would love to use it. If you do, let me know. Yeah, yeah, yeah. But. But I have found that one thing that's actually. So when I tried using. Using calorie trackers before, like, you Try to add an, you know, something that you ate. It's like, you have to like find it in a list or it's like, they're usually like kind of complicated, but with this I can just type it in and, and you can even do. If you're not trying to be super precise, like, okay, I'm not trying to like win a competition or something, obviously, like, I don't have to be super precise estimate. For me, I just ate this estimate, you know, and, and the estimations seem to be pretty good, like often like within like 20% of the real calories and protein. So it makes it an easy way to track it. Just like, just type it in, tell it what you ate, and it'll come up with a pretty good estimate estimation of how many calories and protein you took in.

Awesome. Well, the, the last one that I was going to share is actually how I sort of write scripts for shorts. So on my YouTube channel I've actually started something different.

Okay, good. It's not.

Yeah, yeah, this one's, this one's different. I, I actually go back to Claude for this one. Um, you could actually do it with a custom GPT and it would just as well. So if somebody's listening to this and they're like, but I Pay for Chat GPT, I don't want to pay for Cloud2. You can do the same thing in Chat GPT. It doesn't really matter which one you're using. So I've actually started doing a lot more shorts on my channel. I'm trying to experiment with doing more shorts as opposed to only doing long form videos because I want to try to get in front of different audiences and shorts tend to get in front of different audiences than the long form videos. I've also got sponsors coming to me saying, hey, I would love to pay for a short on your channel. So I'm like, okay, well, maybe I should start doing shorts then. So I've actually started playing around with more shorts. And so I created this custom project in Claude and if you're not familiar with custom projects but you are familiar with like custom GPTs, it's basically Claude's version of a custom GPT, right? So I created this one called Shorts Writer and what I did with it was, you can see I uploaded a whole bunch of transcripts from shorts that I thought were really, really good shorts. So I came across shorts that had a lot of views that were in sort of technical niches that talked about, you know, AI or talked about like emerging tech or things like that. And I downloaded each of the videos and then I pulled them into descript to get the transcript from the video. And then I uploaded all of the scripts from all of these videos that I found. And then basically what I told this custom Claude prompt to do is to read the scripts that I uploaded and try to find the sort of consistent formula that seems to make all of these work well. And for anything I put into the prompt box, give me a similar script. So that's essentially the way I did it. And so now if there's like, a new piece of news. So if I go over to, like, a news website, I know you can't actually see this because I'm just sharing the one tab, but if I go to, like, a news website, there's some news out today about how the Humane Pin is actually getting more refunds than it has purchases right now. Not a great look for Humane, but if I was to go and copy the entire article and come over to Claude, you can see I can paste in the entire article and it makes this little, like, pasted box here. So I just posted in the entire article from the Verge about how Humane's performance is underperforming right now. I don't have to put anything into the prompt box because it already knows what I'm looking for. And if I just hit enter on this, it's going to read this news article and then write me a script based on this news article that I put in here.

That's crazy. You could do that with, like, a faceless YouTube channel too, couldn't you?

You could, yeah. So it just gave me. It knows that I want my script to be under 60 seconds. Yeah, I'm trying to model. Cleo Abrams is like, one of my favorite YouTubers as far as, like, shorts go. She does a really good job with them. So it's kind of trying to model a similar formula to what Clio's videos are. And you can see it wrote like a 60th second script about that news article that I just put in. Humane just launched their AI Pin wearable device meant to replace your smartphone. But things aren't going as planned. Imagine you create a revolutionary new gadget, you spend years developing it, raise over 200 million from big tech names, and finally release it to the world. But then more people return it than keep it. Right? And it just wrote this whole script for me. That's actually a pretty, like, compelling, interesting.

Script that it sounds. Yeah, it sounds like a good short.

That's crazy. You take this script, I Throw it into my teleprompter here. I read it, I overlay it with B roll, and I can crank out shorts in 45 minutes, you know. Wait a minute.

Is that. Is that what you're doing? Are you changing anything?

Yeah, I mean, a lot of times it's not specifically worded the way I would word it. Right. Sometimes it'll use, like, delve or, you know, the common words that, like, make it obvious that it's AI. So I will, you know, tweak some words to make it sound a little bit more like me. But for the most part, the scripts come out pretty good out of the box.

That's wild.

Let me, Let me see if I can show you my system prompt here. So create video scripts that will be one minute or less in the style of Cleo Abram. Use the transcripts in the project knowledge to determine the consistent formula behind the video scripts. Then use the details about the video idea inside of the prompt to create a video about the details in the prompt in the style of the Cleo Abrams videos, following a very similar formula. So it's. I uploaded the transcripts and it's following a very similar formula. Because I really liked her flow. She always starts with like, imagine this and then give some more details. And then, like, it's got a very formulaic flow to it. And I was like, I really like that flow. So now I can plug in any news article, any sales page. If I need to make a video about, like, the rabbit R1, I can go to the rabbit R1 homepage, copy the all of the details from that page, right? Copy all of the bullets and the selling points of the product, paste them in, and it will write a short for me that will ideally make people interested in the rabbit, right? So, yeah, that little, like, flow for me has made making short form content really, really easy for me.

That's crazy. I was imagining, like, do you combine that with like 11 labs and like generating a voice, reading all of it out, and then you start using some of the new AI video tools that are out there. I think there was a new open source one released today or it's going to be released soon. You know, generate some B roll or something like that. I mean, like, you have like, most of the video just, like, done.

Like, that's not really a future I'm looking forward to.

Yeah, yeah, I know, exactly. I'm like, somebody's gonna do that. It's gonna be either great or horrible.

Or lower we bury the entry. The lower we bring this barrier to entry to create content like this, the more we're just going to get flooded with junk. So I'm like, I'm always sort of hesitant to share this kind of stuff because I'm like, this works really well for me. But I also know, like, if something doesn't come out quality, I'm not going to upload it. A lot of other people aren't going to have those filters, right? A lot of other people are going to go, oh, I can make a workflow where I can crank out a video every 10 minutes and just see what works. I'm not really looking forward to that future, but I found a workflow that works for me and I know, you know, a lot of others might find it valuable if there's like a, a content creator that you're like, oh, they have a decent formula, a decent flow that they, they follow when they make their videos. You can actually use a tool like this to reverse engineer the flow of the video and then use that reverse engineering to then make videos for you based on the topics that you input. And to me that's really powerful. But also the lowering of the barrier for effort, like, also makes it sort of scary. And, um, so I hope nobody goes and takes this idea and runs with it.

Tons of people will. Tons of people will. Damn it. But I think long term, yeah, people want to see people's faces and actually know who the, who's the person behind it. And, and like you said, even, even if you have Claude help you make that, you're still curating, you're still coming up with the idea to do the video in the first place.

I think, yeah, I think that's like going to be a big differentiator. I think, you know, some people will go out there and try to make these faceless videos where they get the formula written for them and then they plug it into 11 labs and then they plug it into a video tool that generates all the B roll and then they just throw it online. And, you know, nobody knows who's behind it. Nobody knows why they should care. I just don't think it's going to work for most people. Some people are going to crack that code and they're going to have videos that go viral. It's just sort of inevitable. 99% of people will never crack that code and their videos are going to get seen by seven people. Right. I think in the future, as we move forward, being like a personality online, being like a name that people can trust, that they find reputable, is going to become so much more important than the actual content that you're putting out there. Right. I think the faceless channels are just going to be, well, I can't really trust this. I don't really know the person behind it. They could just be trying to sell me something. How do I know this isn't their affiliate link? You know, And I think having the. The face, the personality behind it is going to be the differentiator that makes some content work versus versus others.

Yeah, I bet there will be, like, an opportunity, though, for like, two or three years to, like, make a lot of money doing that. Like, before people, like, roll out an.

App that just does it for you. Like, hey, I need a video about the rabbit. R1. All right, here it is. And it's just done.

Yeah. Pay me this much money, you just pay it. Stripe, you know, 300 bucks or whatever you. Maybe that's what Lore should be.

Yeah.

Yeah. This has been a fun episode because I feel like there's a lot of things I learned from you, like how you're using AI for video that I find fascinating. I think it actually kind of fun to do maybe even a whole episode on that at some point.

Yeah. Yeah, definitely.

Also, at the same time, it kind of pushes me to, you know, there's all these great use cases for AI, but, like, some of it, like, you know, there's a few things I actually use and a lot of things I know I should be or should be trying that I have it. This kind of pushes me to actually go out and try it.

And I've gotten so hooked on Claude and Perplexity. Claude sort of help with the creation process. Perplexity to help with the research process between those two tools. I mean, I pretty much have those tabs open all the time now. Like, I'm just. I'm hooked on using those to just A, stay looped in and B, to turn around and create content that I think people are going to like out of it. But, you know, I think.

Like you said, I really, really enjoy doing episodes like this. I want to kind of turn it to the audience for a second. So if you're watching this on YouTube or listening to the podcast, I'd love your thoughts on this. I think on Spotify, you can actually leave comments now. If you're watching it on YouTube, leave some comments, let us know. Do you like this style video? Do you enjoy us showing off use cases? Do you prefer interviews? We're still sort of finding our flow and figuring out, like, what is going to provide the most value for the people that tune into the next wave, so your opinion is valuable. Let us know in in the comments. Wherever you're watching or listening to this, it's super, super appreciated. Thanks again for tuning in and we'll see you in the next one.

Sam.