Matt Wolfe reacts to Apple's WWDC 2024 announcements, finding them competent but not groundbreaking. Apple took existing ideas from OpenAI, Google, and Anthropic and added its own polish, but nothing felt like the leap that Sora or other recent AI demos delivered.
Overall with the event, I was sort of impressed. There was nothing that they showed off that I hadn't seen before, right? It wasn't like some of the past OpenAI keynotes where they would show off a new feature and I'd just be like, whoa, I didn't see that coming. Like, this is something out of the blue that's completely new, right? Like when we saw Sora for the first time, and everybody's like, whoa, this is such a huge leap from what we get from Runway and Pika and model, scope and all these other tools that were available for text to video, right? Everything Apple showed off was like, oh, cool, we've seen that before. OpenAI's done that. Google's done that. Anthropic's done that. Everything that we saw, we've seen before. It's just now got that Apple flair on it.
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