Matt Wolfe discusses a recent mention by YouTube CEO Neil Mohan that Google's VO3 generative model is coming to YouTube Shorts, allowing users to generate short-form videos via prompts. Wolfe welcomes AI as a creative tool but worries this will enable low-quality, AI-generated "slop" to flood feeds, potentially degrading long-term viewer discernment and prompting backlash if mishandled.
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YouTube CEO Neil Mohan mentioned that Google's VO3 is actually coming to shorts, so people will be able to use VO3 to directly generate short form videos directly on YouTube. You know what this means? YouTube Shorts is about to get a whole lot more bullshit. Now, don't get me wrong, I love using AI as a creative tool to help me with videos and things. However, I do have some concerns about this future where people might just be able to go into YouTube, type a prompt and it generates a junk short that gets pushed out to people's feeds. And if they're doing it with shorts, when these models get better, is long form next? I don't know. I just have this worry that in the long term, people aren't going to necessarily care if the videos they're watching were generated by AI or generated by real humans, as long as they deliver that sort of dopamine hit that they came to get. So I do think it's interesting that YouTube is doing this. I just think they need to tread carefully on it so there's not like a revolt from this move. Because, I don't know, I could see this being really cool. I could also see this being really bad.