Hollywood studios, SAG-AFTRA, and Disney are pushing back against ByteDance's Seed Dance 2.0, which generates realistic videos using actors' faces and copyrighted characters without permission. ByteDance promised safeguards, but open-source alternatives will likely emerge anyway, letting users run the technology locally and bypass studio control.
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I feel like Hollywood won this round, but the people that are developing all these tools and models are going to end up winning the war. Last week I showed off seed dance 2.0 where it's able to generate very realistic videos of actual actors and various ip. Well, SAG aftra, the Screen Actors Guild and whatever APTRA stands for, they put out a statement saying SAG AFTRA stands with the studios in condemning the blatant infringement enabled by ByteDance's new AI video model, Seed Dance 2.0. The infringement includes the unauthorized use of our members voice, faces and likeness. This is unacceptable and undercuts the ability of human talent to earn a livelihood. Disney also put out a statement saying ByteDance's virtual smash and grab of Disney's IP is willful, pervasive and totally unacceptable. The Motion Picture association called on ByteDance to immediately cease its infringing activity. They said in a single day, the Chinese AI service Seed Dance 2.0 has engaged in unauthorized use of US copyright works on a massive scale by launching a service that operates without meaningful safeguards against infringement. So pretty much all of Hollywood, the studios, the Screen Actors Guild, everybody is really, really mad at Seed Dance for even putting that out into the world. And apparently ByteDance, who owns Seed Dance, they also own TikTok and Cap Cut, is going to back off. ByteDance says it will add safeguards to Seed Dance 2.0 following Hollywood backlash. So it does sound like Bite Dance is not going to let people generate actual actors or characters from major studios and things like that. However, I did just get to talking about how open source stuff keeps catching up to the closed source stuff and it's a matter of time before somebody else creates an open source model, push it out into the world, people then download it onto their computers and have access to it, and then there's nothing Hollywood can do.